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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, October 03, 2020 |
| Five Steps to Making an Excellent Explainer Video (Article 3 of 3) | ||||
| Explainer videos allow us to promote our products and services while also sharing valuable information that our potential customers need. Follow these five steps to ensure your video hits all the right notes for your audience. | ||||
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| Effective Content Types for Each Stage of the Buyer's Journey [Infographic] | ||||
| This infographic from Spear and Uberflip explores effective content types for each stage of the sales funnel (early, mid, late) and provides tips for connecting with target audiences throughout the buyer's journey. Check out the infographic. | ||||
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| How to Create an Email Newsletter People Will Clear Their Calendars to Read: 5 Lessons From the Past 8 Months | ||||
| MarketingProfs PRO event | ||||
| Don't miss Ann Handley's B2B Forum session on November 4. She'll share with you her best tips, secrets, and examples to help you create and write an email newsletter that gets real results in 2020—and beyond. Find out more. | ||||
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| Three Steps to Better Marketing and Sales Alignment | ||||
| Sales and marketing teams can often seem aligned—even when they aren't really. In fact, alignment levels have been decreasing. Take the three steps discussed in this article to ensure Sales and Marketing are communicating, collaborating, and working harmoniously. | ||||
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| Marketing From A to [Gen]Z: 'Zconomy' Author Jason Dorsey [Podcast] | ||||
| Jason Dorsey, co-author of the new book Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It, joins Marketing Smarts to talk about what Gen Z wants from brands, how to earn their loyalty, and how to stoke engagement among this valuable group. Read more and listen in on this insightful conversation. | ||||
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| Sales and Marketing Alignment Needs a Makeover for Today's Virtual World | ||||
| MarketingProfs event | ||||
| Are your sales and marketing teams struggling to work in unison in today's virtual world? Alignment might feel like a struggle, but it's more important than ever. So it's now time for an alignment makeover, a renewed focus on predictable pipeline, and a new playbook. This 3-session event will help you with all that. Sign up today, it's free.. | ||||
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| Post-Pandemic Event Checklist: Audience-Centric Innovation and Messaging | ||||
| Planning events in the post-pandemic world will require an audience-focused strategy to enable innovative adaptations and messaging that will engage attendees. Learn how to do that effectively by using this checklist. | ||||
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| 2021 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions [Study] | ||||
| The median starting salary for a corporate chief marketing officer in the United States is expected to be $165,000 in 2021, according to recent research. Check out more findings from this study. | ||||
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| Retargeting on LinkedIn: What B2B Marketers Need to Know [Infographic] | ||||
| Retargeting on LinkedIn can help boost campaign efficiency for B2B advertisers, since the platform is widely used by professionals. So, how do you do it? Check out the infographic. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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