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The B2B customer journey is often long and complex, involving quite a bit of investigation, research, and analysis on the part of buyers.

Given that, retargeting is often a highly effective strategy, as marketers can engage audiences that have already expressed some interest in their products and services. Retargeting on LinkedIn, in particular, can help boost campaign efficiency for B2B advertisers, since the platform is widely used by professionals.

So, how does retargeting on LinkedIn work?

A recent infographic (below) from LinkedIn Marketing Solutions covers the basics, including advice for setting up tags on a website, using rules to define an audience, identifying an objective, and best-practices for website, video, and lead-generation form retargeting.

Check out the infographic:

 

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji