When it comes to content formats, effectiveness in driving conversions tends to vary depending on the stage of the buyer's journey.
For example, infographics are often great for capturing attention at the top of the funnel but may not resonate at the bottom of the funnel.
On the other hand, technical briefs may be too much for audiences early on but are often highly valued closer to the purchase decision.
An infographic (below) from Spear and Uberflip explores effective content types for each stage of the sales funnel (early, mid, late) and provides tips for connecting with target audiences throughout the buyer's journey.
Check out the infographic:
Enter your email address to keep reading ...
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Marketing Content Articles
You may like these other MarketingProfs articles related to Marketing Content:
- Better Writing Will Not Fix Your Content. Here's What Will.
- How to Survive the Cookieless Future: Refocus on Your Owned Media Strategy
- The Importance of Being Human in Your B2B Content: Liz Murphy on Marketing Smarts [Podcast]
- Seven Tips for Training the Next Generation of Content Marketers
- Why Now Is the Time to Add Video to Your Marketing Budget
- Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy: Melanie Deziel on Marketing Smarts [Podcast]