When it comes to content formats, effectiveness in driving conversions tends to vary depending on the stage of the buyer's journey.
For example, infographics are often great for capturing attention at the top of the funnel but may not resonate at the bottom of the funnel.
On the other hand, technical briefs may be too much for audiences early on but are often highly valued closer to the purchase decision.
An infographic (below) from Spear and Uberflip explores effective content types for each stage of the sales funnel (early, mid, late) and provides tips for connecting with target audiences throughout the buyer's journey.
Check out the infographic:
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- How Being Strategic About Content Development Can Boost Results and Save Time and Money: Ahava Leibtag on Marketing Smarts [Podcast]
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- Your First New Content Marketing Tool for 2023 Should Be Your Sales Team
- How to Create a B2B Marketing Podcast in 2023—And Why You Should
- Eight Graphic Design Trends That Will Dominate 2023 [Infographic]
- A Go-To Guide to Creating Ridiculously Good Content: Ann Handley on Marketing Smarts [Podcast]