For years we've heard about Millennials. But the latest buzz is about Gen Z, that generation of people born from 1996 to 2015 (approximately). And it turns out they have very different ideas than their parents and grandparents about things like spending vs. saving, brand loyalty, work/life balance, and influence.
As the oldest members of Gen Z come into their own, they're a powerful consumer force (and workforce) that marketers need to understand. Fortunately, a team of PhD researchers and generational consultants undertook to interview thousands of Gen Z members to determine their attitudes and beliefs about everything from purchasing decisions to brands to employment and education.
In this episode of Marketing Smarts, I talk with Jason Dorsey, Gen Z and Millennials speaker, expert, and researcher, about his new book Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It. We talk about what Gen Z wants from a brand, how to earn their brand loyalty, and how to recruit employees from Gen Z when you need to grow your marketing team.
Listen to the entire show now from the link above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode.
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Jason Dorsey, bestselling generational author, acclaimed keynote speaker, and global researcher. In this episode of Marketing Smarts, Jason shares key insights from research detailed in his new book Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It. Follow Jason on Twitter: @JasonDorsey.
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