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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, November 21, 2020 |
| Six Tips for Moving From B2B Marketer to Solutions Architect (And Why You Should) | ||||
| In a rapidly changing world, B2B marketers are taking on a new, consultative role—that of solutions architect. Here are six ways to embrace the change and step out ahead of trends to make yourself an even more valuable business partner. | ||||
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| Four Ways to Make Your Pitch Stand Out on LinkedIn | ||||
| LinkedIn is more popular than ever with businesspeople and sales reps, but you can't just use a copy-and-paste method to pitch to your new connections. There is value in being genuine. Here are four ways to rise above generic LinkedIn messaging. | ||||
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| How to Humanize Your Brand: Bonnie Rothman & Judy Kalvin on Marketing Smarts | ||||
| Bonnie Rothman and Judy Kalvin from Company B show us ways to humanize our brand, teach us how to start thinking about our brand as legendary, and show the power of a well-told founder's story. Read more and listen in on this insightful conversation. | ||||
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| Eight Emerging Design Trends for 2021 [Infographic] | ||||
| Are you ready to see lots of maximalism, responsive clutter, and technodystopia in digital design and graphic design next year? Check out the infographic. | ||||
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| Marketing Strategy Master Class Launches December 1 | ||||
| MarketingProfs training | ||||
| Learn how to analyze your market and create a robust and agile marketing strategy with our new master class. We'll have four watch parties with live Q&A this December so you can complete this strategy master class in just four weeks. Register today. | ||||
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| Content + Data: The Pillars of a Successful Demand Gen Strategy | ||||
| Successful demand generation relies on effective content and reliable data—but marketing content can stagnate, and data can be intimidating. Here's how to use both to build a demand gen foundation that can withstand even the most tumultuous times. | ||||
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| Five Tips for Negotiating a Better Salary [Infographic] | ||||
| For many people, the prospect of trying to negotiate for a higher salary sparks discomfort or even fear. However, making the effort can pay off. Check out the infographic. | ||||
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| How to Make the Most of Influencer Marketing During COVID-19 | ||||
| Attitudes and behaviors have shifted during the COVID pandemic. Now that marketers and the general population, including B2B buyers, are using social media more than ever, it's time to re-examine how working with influencers can help your company. | ||||
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| The Information Sources B2B Tech Buyers Most Rely On [Study] | ||||
| B2B buyers say they rely on product demos and vendor websites most when evaluating potential technology purchases, according to recent research. Check out the findings of this study. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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