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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, December 12, 2020 |
| So You've Got Your Topic, Now Here's How You Create Content That Can Rank | ||||
| Have a topic for a post or other content? That's a great start, but to reach your target audience on search engines, you have to know how to rank for that topic—which requires a lot of organization and research. Here are some tips for how to create content that ranks. | ||||
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| Get to Know the New B2B Decision-Makers: LinkedIn's Ty Heath Shares New Research on Marketing Smarts [Podcast] | ||||
| Ty Heath of LinkedIn's B2B Institute shares new research about the changing behaviors and attitudes of the new B2B decision-makers. Read more and listen in on this insightful conversation. | ||||
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| Five Ways to Win a Faithful Audience With Your B2B Blog | ||||
| Running a B2B blog is a lot of work, but the rewards can be abundant if you build yourself a faithful audience. To establish yourself as an authority in your industry and gain your readers' trust, follow to these five tips. | ||||
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| What Does a Copywriter Do? [Infographic] | ||||
| What does a copywriter do exactly? The answer is both less confusing and more complex than you might think. This infographic explains what it is, which skills are required, how to break into the industry, and more. Check out the infographic. | ||||
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| How to Become an Innovative B2B Marketer: Integrating Innovation Into Professional Development Plans | ||||
| The pandemic has given B2B marketers an opportunity to become better marketers—and build stronger marketing teams—by embracing a culture of innovation. But that change entails rethinking professional development plans. These three sample plans can help you develop innovative B2B marketing teams. | ||||
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| 21 Tips to Improve Your Email Marketing [Infographic] | ||||
| How can you boost the effectiveness of your email marketing efforts? This infographic explores four key areas and provides 21 tips for marketers looking to improve in each. Check out the infographic. | ||||
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| End-of-Year Sale on Storytelling Summit | ||||
| MarketingProfs training | ||||
| Engage your prospects and customers with the art of storytelling. This week only: save 50% on Storytelling Summit with code 2021GOALS. Register today. | ||||
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| The State of Enterprise Customer Journey Mapping [Study] | ||||
| Most enterprise companies do not yet have customer journey maps in place, but more than half are building them or plan to build and use them in the future, according to recent research. Check out the findings of this study. | ||||
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| How to Get the Most From Your Peer Review Site Subscription | ||||
| Potential buyers tend to consider peer review sites as more objective and more helpful than vendor sites. A paid subscription to the right peer review site can provide insights into your buyers' preferences and intent, as well as generate new business. Learn more. | ||||
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