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What does a copywriter do exactly? The answer is both less confusing and more complex than you might think.

At its core the job simply entails creating text that moves readers toward taking an action.

However, because text can now appear in so many different contexts—from blog posts and ads to tweets and product descriptions—a successful copywriter must often be a jack-of-all-trades.

An infographic (below) from Express Writers delves into the details of modern copywriting, covering everything from what it is and which skills are required to how to break into the industry.

Check out the infographic for the details:

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji