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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, December 05, 2020 |
| 10 Must-Haves for Your Content Marketing Guidelines | ||||
| Reaching customers with quality content and thought leadership is more important than ever, but so is maintaining a unified voice for your company. The best way to do both is to develop content marketing guidelines. | ||||
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| Three Event-Marketing Trends to Drive Business and Keep Attendees Safe in a COVID Era | ||||
| How are marketers keeping their events relevant and engaging in the mostly virtual world of the COVID pandemic? Three major trends are emerging—and here's how to take advantage of them successfully. | ||||
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| The B2B Forum 2020 Edition of Marketing Smarts [Podcast] | ||||
| MarketingProfs B2B Forum speakers and attendees come together to reflect on this year's event, including what made it special for each of them. Read more and listen in on this insightful conversation. | ||||
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| Marketing Planning: Get Ready for 2021 | ||||
| MarketingProfs event | ||||
| To create successful, flexible, and accountable marketing plans, attend this week's Friday Forum. You'll get three educational sessions—from the nitty-gritty of a marketing plan to how to think like a CMO and plan your search marketing and digital ads. Register to attend (it's free!). | ||||
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| How to Become a Better B2B Cold-Caller [Infographic] | ||||
| The idea of cold-calling prospects has put a chill in the heart of many a B2B salesperson. But you can become a better, more-effective cold-caller. Check out the infographic. | ||||
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| Three Ways to Strengthen the Marketing and Finance Relationship | ||||
| Are your marketing and finance teams at odds? It often appears that their goals lie at opposite ends of business strategy, but it doesn't have to be that way. For ways to improve your Marketing and Finance relationship, check out these three tips. | ||||
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| 15 Career Lessons From Successful Founders [Infographic] | ||||
| Want career lessons from successful company founders such as Dave Thomas of Wendy's, Mark Zuckerberg of Facebook, Elon Musk of Tesla? Check out the infographic. | ||||
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| Confused by SEO? Learn the Art of Being Found Online | ||||
| MarketingProfs Master Class | ||||
| "Andy is maybe the BEST teacher around. This topic is SO confusing for many of us, but I love the way Andy explains it. I understood things today that I hadn't before." Learn the nuts and bolts of SEO from the incomparable Andy Crestodina in our Master Class, composed of 17 bite-sized lessons. They're on-demand, so you can learn whenever works best for you. | ||||
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| The State of Healthcare Content Marketing [Study] | ||||
| Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research. Check out the findings of this study. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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