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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, February 29, 2020 |
| How to Build Interactive Content to Achieve Your Digital Marketing Goals | ||||
| Because the online content landscape is so crowded, audiences value originality that engages them. One way savvy content marketers are responding is to create compelling interactive content. Here are 4 types of interactive content you can build. | ||||
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| Seven Ways to Build a Loyal Customer Base With Content Marketing | ||||
| Content marketing helps you build an audience that enjoys your content, engages with it, and shares it with peers. The result: a strong content-led company that attracts new and repeat customers. How can you build an ardent customer base with content marketing? | ||||
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| Small Towns, Big Opportunities for Marketers: Rural-Business Expert Becky McCray [Podcast] | ||||
| Rural and small-town business expert Becky McCray shares insights from the Survey of Rural Challenges and explains the potential that rural markets hold for global organizations. Read more and listen in on this insightful conversation. | ||||
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| The Content Characteristics of High-Performing Blog Posts [Study] | ||||
| Do top-performing blog posts tend to have certain characteristics in common, such as copy length, headline length, headline type, and content structure? To find out, SEMrush analyzed 700,000 posts on different blogs. Check out the study findings. | ||||
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| Storytelling: Using the Power of Story to Drive Action | ||||
| MarketingProfs event | ||||
| Behind any successful business, behind every successful transaction, there is a story. Join us for a full-day storytelling workshop at MarketingProfs B2B Forum to learn how to effectively tell your story, enchant your audience, and attract more of the right kinds of customers. Learn more. | ||||
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| What Is Zero-Party Data, Why Should Marketers Care, and How Can You Collect It? | ||||
| In the new era of data privacy and more stringent regulations, marketers need to turn away from third-party data. To build trust while maintaining personalization, marketers are turning to zero-party data. So... what is it, and how can you collect it? | ||||
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| Influencer Marketing Strategy in 2020: What You Need to Know [2 Infographics] | ||||
| 2020 is destined to be yet another year of consistent growth for influencer marketing as it expands into new industries, social networks, and content formats. And it's not just a B2C marketing strategy: B2B marketers can use it to achieve measurable business results. | ||||
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| AI in B2B: Let's Not Forget the Intelligence of Humans | ||||
| Trade publications are inundated with references to, and hype for, artificial intelligence. Everywhere you look, AI is being touted as the answer—even to some questions we aren't asking. Marketing is not immune to this push for AI. Quite the opposite, actually. But is it warranted? | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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