Do top-performing blog posts tend to have certain characteristics in common, such as copy length, headline length, headline type, and content structure?

To find out, SEMrush analyzed 700,000 posts on blogs that receive between 50,000 and 500,000 average monthly unique pageviews. The researchers evaluated the performance of each post by looking at its traffic (average unique pageviews), engagement on social media (Twitter and Facebook), and backlinks. They then examined how the top-performing posts differed from other posts.

Below, key findings from the report.

Content Length

Blog posts with more than 3,000 words receive 3x more traffic, 4x more social shares, and 3.5x more backlinks, on average, compared with articles of average length (901-1,200 words), the researchers found.

Headline Length

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji