MarketingProfs This Week

Saturday, February 3, 2024

📋 Table of Contents

1. Nine Rebranding Myths and Misconceptions Debunked

2. Do Marketers Tell Stakeholders When They Use AI to Create Content?

3. 10 Predictions for Navigating the SEO Landscape in 2024

4. The State of B2B Marketing Pipeline Growth in 2024

5. How to Be a Gritty Marketer: Leverage Failure in the Search for Mastery

6. The Top Factors Associated With High Search Rankings

7. Ethical Marketing Practices for Businesses of All Sizes

8. Revolutionizing B2B Brand Monitoring With AI-Powered Insights

9. Writer, Reclaim Your Creativity! MarketingProfs PRO member offer

Scroll down for more useful resources.

Nine Rebranding Myths and Misconceptions Debunked
article
Nine Rebranding Myths and Misconceptions Debunked
Although acceptance of rebranding is growing among business leaders, many remain plagued by misconceptions that leave them hesitant to embrace what is a powerful strategy. Here are nine rebranding realities that will dispel those misconceptions. »
Do Marketers Tell Stakeholders When They Use AI to Create Content?
research
Do Marketers Tell Stakeholders When They Use AI to Create Content?
Do marketers tell stakeholders when they use artificial intelligence tools to create content? How often are marketers using AI to create content? Check out the study findings. »
10 Predictions for Navigating the SEO Landscape in 2024
opinion
10 Predictions for Navigating the SEO Landscape in 2024
The world of SEO is ever evolving. As we continue deeper into 2024, digital marketers need to be aware of what's ahead for us. Here are 10 SEO predictions on the trends set to shape the SEO landscape. »
The State of B2B Marketing Pipeline Growth in 2024
infographic
The State of B2B Marketing Pipeline Growth in 2024
What are B2B marketers' pipeline growth goals for 2024? How are they planning on meeting these goals? Check out the infographic. »
How to Be a Gritty Marketer: Leverage Failure in the Search for Mastery
article
How to Be a Gritty Marketer: Leverage Failure in the Search for Mastery
Considering how rapidly marketing is changing, including how reach is fracturing across a myriad of channels and platforms, there's a lot that's not in our control. What we can control is we react to inevitable failure. For gritty marketers, it can be the secret to marketing success. »
The Top Factors Associated With High Search Rankings
infographic
The Top Factors Associated With High Search Rankings
Text relevance is the factor that correlates most strongly with a webpage's ranking well in Google search, according to a recent analysis. Check out the infographic. »
Ethical Marketing Practices for Businesses of All Sizes
article
Ethical Marketing Practices for Businesses of All Sizes
An increasing number of customers want ethical products and services. That means marketers need to adopt more ethical marketing practices. Here's what you need to know—and do. »
Revolutionizing B2B Brand Monitoring With AI-Powered Insights
video
Revolutionizing B2B Brand Monitoring With AI-Powered Insights
Brand monitoring is about understanding public sentiment toward your brand across various platforms, including social media, forums, and reviews. With the advent of AI, however, that task is set to become more complex—yet more insight-laden. Tune in! »
Writer, Reclaim Your Creativity!
MarketingProfs PRO member offer
Like the caramel center to a chocolate bar, writers are central to good marketing. But in the age of vanilla AI content, how do you maintain your sweet edge? Ann Handley has a few gumdrops of wisdom for you to chew on. Join Ann in How to Write Like the Robots Can't, available now to PRO members.
Write this way, my little nutter butter
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.
Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $800 off.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
Did You Miss Us?
Recent MarketingProfs content
How to Be a Gritty Marketer: Leverage Failure in the Search for Mastery »
Do Marketers Tell Stakeholders When They Use AI to Create Content? »
Ethical Marketing Practices for Businesses of All Sizes »
How to Scale Your Paid Search Ads: The Dual-Axis Framework »
Evergreen Content: What Marketers Need to Know [Infographic] »
Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations »
Upcoming Events
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7
Using AI to Create Better Video Content, Faster
60-minute webinar | sponsored by Salesforce
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9
Email Marketing Friday Forum
3 live sessions | sponsored by Validity
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14
Using AI for Email Marketing with Erica Salm Rench
Session 6 of our 10-week AI for Digital Marketers event
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15
How to Optimize Digital Experiences to Drive Results in 2024
60-minute webinar | sponsored by ON24
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27
Beyond SEO: How Modern Content Marketing Powers Growth
45-minute webinar | presented by Amanda Natividad
MAR
8
Content Marketing Friday Forum
3 live sessions | sponsored by Canto
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