📋 Table of Contents

Saturday, March 13, 2021

📋 Table of Contents

1/ Content Marketing vs. Thought Leadership: What's the Difference?

2/ What Is a Market, Really?

3/ This Is Your Brain on Marketing: Nancy Harhut

4/ Five Steps to Becoming a More Customer-Centric Company

5/ How and Why B2B Marketers Are Using Intent Data

6/ 15 Stats You Should Know About Sales Tools

7/ 3 Communication Tips for B2B Marketers in Uncertain Times

8/ Content Strategy: A Framework for Executive Buy-in MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

MarketingProfs article

Content Marketing and Thought Leadership: What's the Difference?

Though they are often conflated, content marketing and thought leadership are not the same. Learn more about their differences and similarities—along with how to use both content types— in this article. »

MarketingProfs article

What Is a Market, Really?

Part of the problem that marketers face in positioning their product or service and confirming product/market fit is the term "market" itself: A market is not a tangible thing, it's a social construct. So what is it, really, and how do you gain a unique and defensible market position? »

podcast

This Is Your Brain on Marketing: Nancy Harhut on Marketing Smarts

Unlocking the nuances of the human brain in relation to marketing is a fascinating area of study. Nancy Harhut joins us to talk psychology, behavioral sciences, questionable experiments, and how these all relate to marketing. Read more and listen in on this insightful conversation. »

MarketingProfs article

Five Steps to Becoming a More Customer-Centric Company

Every business collects customer feedback, but an overemphasis on aggregate data can drown out individual customer needs and voices. To achieve true customer-centricity, follow these five steps. »

research

How and Why B2B Marketers Are Using Intent Data

B2B marketers say they are using intent data—signals gleaned from users' content consumption or other interactions with digital properties—to identify new accounts to target, align sales and marketing teams, and prioritize accounts for prospecting. Check out findings from this study. »

infographic

15 Stats You Should Know About Sales Tools

Technology is transforming selling. For example, 55% of sales data entry was eliminated in 2020 by automation, and 79% of sales teams currently use or are planning to use sales analytics to improve efficiency. Check out the infographic. »

MarketingProfs article

Three Communication Tips for B2B Marketers Adapting to Uncertain Times

The past year has shown us that anything can happen. In the future, how can we adapt to the moment and communicate in the best way possible? Check out these three tips. »

Content Strategy: A Framework for Executive Buy-in

MarketingProfs B2B Forum

That's just one of the many sessions at B2B Forum online this April to help you take your content marketing to the next level.

Check out the full program.

Did You Miss Us?

Recent MarketingProfs content

Social Post Engagement Benchmarks for Facebook, Instagram, and Twitter »

For Outstanding Buyer Experiences, Think Big but Start Small »

Senior Marketer Survey: Top Customer Lifetime Value Challenges and Solutions »

Email Data Quality: The Rise of the CDP »

Audiences' Attitudes Toward Mobile Ads and Apps [Infographic] »

This Is Your Brain on Marketing: Nancy Harhut on Marketing Smarts [Podcast] »

News You Can Use

Updates from around the industry

EZ Texting Partners With Shutterstock for Millions of Free Images Business Wire

Glassbox Now Supports More Than 1 Trillion Customer Journeys Annually; Celebrates Year of Growth, Momentum, and Rebranding EIN

Advocado Reimagines Real-Time, Cross-media Advertising With Major Updates to Data Management Platform Business Wire

80% of B2B Businesses Move to Adopt Digital Payments for Better Efficiency and Increased Cash Flow According to New Study by BlueSnap Yahoo Finance

True Influence and Lotame Partner to Drive Programmatic Display Advertising for B2B Marketers MarTech

Heap Announces Executive Leadership Team Changes to Further Accelerate Position as Digital Product Analytics Pioneer Business Wire

Trend Marketing Wholesale Selects PlumSlice Labs to Supercharge B2B and B2C Wholesale and Retail Operations Yahoo Finance

Data Axle Audience Segments Are Now Available in Tru Optik’s Data Marketplace EIN

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.