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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, March 21, 2020 |
| A Brief Note to Our Community Hi, friend. You help make MarketingProfs what it is: a special community of people who care about marketing—and each other, both as marketers and as human beings. And so, during these challenging times, we wanted to take a moment to wish you and your loved ones good health. Now is the time to take care of each other. We feel this acutely here at MarketingProfs, and here's what we'll be doing to help us all in the next few weeks: * Free educational opportunity with Ann Handley. Education and learning are positive ways to weather uncertainty and adversity. So we've decided to create a one-hour webinar for you with Ann, our chief content officer. It'll come direct to your home or office from her Tiny House office in her own backyard: the very first #TinyHouseTalk created just for you as part of the MarketingProfs community. Our goal over the next few weeks will be to help you emerge from this public health and business crisis stronger, and with your skills sharper, than ever before. (See Ann Handley's article in this newsletter, below.) We'll share registration details for that #TinyHouseTalk event soon. Watch this space! * Work-from-home (#WFH) tips from a team that's been virtual for a combined 187 years! Follow our social accounts on Instagram, LinkedIn, Facebook, and Twitter to see practical suggestions for staying sane and productive. Stay safe. Stay well. We'll get through this together! —Team MarketingProfs In Today's Issue: |
| What Marketers Can Do Right Now in the Age of Coronavirus: A Letter From Ann Handley | ||||
| You're used to finding marketing know-how and strategy in this space. So the tone and format of this article/letter probably feels a little different to you today. That's because these are unprecedented times. This is not business as usual. | ||||
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| Five Rules for Growing Customer Loyalty Even as Coronavirus Disrupts Supply Chains | ||||
| Five rules form the cornerstone of an effective customer management program in a time of supply disruption. If you get it right, the upside is enormous. If you get it wrong, you will likely suffer consequences for years to come. | ||||
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| B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic] | ||||
| Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving prospects through the funnel, and the most effective social network for their brand. Check out the infographic for the study's findings. | ||||
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| 'Ruthless' B2B Positioning: Messaging Expert Lawson Abinanti [Podcast] | ||||
| Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand and urges marketers to be "ruthless" by not diverting resources to one-off sales. (This episode originally aired in April 2018.) Read more and listen in on this insightful conversation. | ||||
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| Risk-Free: Super Early Bird Rate for MarketingProfs B2B Forum | ||||
| MarketingProfs event | ||||
| You now have until March 31 to save $600 on B2B Forum 2020 (teams and PRO subscribers save more). We also know that during these uncertain times, you need peace of mind—which is why we've adopted a risk-free cancellation policy. Learn more. | ||||
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| Top 4 Impactful SEO Trends Today | ||||
| You're not alone in thinking industry trends move at the speed of light. Which is why you need to be keenly aware of industry trends—while remaining agile to deal with the unexpected. So what's truly affecting the SEO industry today? Experts from Moz answer that question. | ||||
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| CX in B2B Marketing: Top-of-Mind Strategy in 2020 [Study] | ||||
| Customer experience (or CX) is top-of-mind for B2B marketers and insights professionals heading into 2020, according to new research by B2B International. Here are detailed study findings. | ||||
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| What Your Customers' Searches Can Tell You. Are You Paying Attention? | ||||
| Search is often the first, and sometimes only, channel that customers can use to tell you what they want from you. It can also be an opportunity to build credibility, engagement, and loyalty. As you "listen" to customers' searches, you'll want to ask (and answer) these six questions. | ||||
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| Coronavirus and Your Marketing Event: A 14-Item Checklist | ||||
| "The show must go on," but until when, exactly? What do you do when a calamity or crisis turns your conference, training course, or event upside down? Do you continue, cancel, reschedule? Here's a checklist of considerations. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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