Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Senior marketers at B2B companies say email is the best channel for producing and nurturing leads, blog posts/articles are the top content type for moving prospects through the funnel, and LinkedIn is the most effective social network for their brand, according to recent research from Chief Marketer.

The report was based on data from a survey conducted in 2019 among 167 senior marketers (CMO, VP of marketing, director of marketing, etc.) who work for B2B companies.

Respondents say email is the channel that produces leads with the highest ROI, and they also rank email as the most effective channel for nurturing leads.

Blog posts/articles rank as the top content type for moving prospects through the funnel, with 55% of respondents citing it as among the most effective approaches.

LinkedIn ranks as respondents' favorite social network, with 84% saying it is among the most effective platforms for their brand.

Check out the infographic below for more insights:

About the research: The report was based on data from a survey conducted in 2019 among 167 senior marketers (CMO, vp of marketing, director of marketing, etcetera) who work for B2B companies.

Continue reading "B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Marketing Strategy Resources

You may like these other MarketingProfs resources related to Marketing Strategy.

Creating a Human and Relatable Voice for Your Marketing: Mark Schaefer on Marketing Smarts [Podcast]

Forget about any data or trends before March 2020, argues speaker and author Mark Schaefer. The business world has fundamentally changed, and the winners are companies that can make a personal connection by showing up human.

Avoiding the Pitfalls of Reactive Marketing (Article 3 of 3)

In the digital age, it's vital that marketing be highly adaptable. But focusing too much on reactive marketing can throw your plans out of control. Here's how to find the balance between the two.

Top 3 B2B Marketing Predictions for 2022

Is there even a "normal" to go back in 2022? For B2B marketing, likely not, because digitization and changes in customer expectations are here to stay.

The Traits of B2B Firms With Exceptional Marketing and Sales Performance

B2B firms with sales and marketing performance that has greatly improved over the past year tend to share traits such as relying on good data and having well-aligned go-to-market teams, according to recent research from Dun & Bradstreet.

2022 Marketing Predictions for an Increasingly Digital World

2020 and 2021 have been transformative for B2B marketers, and the trend toward digitalization of marketing will continue into 2022, argues this article.

How to Stop Shiny-Object Syndrome in B2B Marketing (Article 2 of 3)

New marketing platforms pop up every day, but every shiny new tactic isn't necessarily right for your company. Our second article on panic marketing covers "shiny-object syndrome" and what can be done to avoid it.