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In This Issue
+ How-To: Six Ways Brands Are Optimizing Facebook Timelines
+ Slide Show: Four Mistakes That Could Damage Your Online Reputation
+ Podcast: Is Giving the Secret to Getting?
+ Video: How to Integrate Mobile Into the Marketing Mix
+ PRO: 7 Content Marketing Tips From the Best Chefs in the Biz
+ Survey Says: Social Media Influences Moms' Purchasing Decisions
+ Quick Take: How to Be a Pinterest Superstar
+ My View: What the Evolution of Marketing Automation Looks Like
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How-To Six Ways Brands Are Optimizing Facebook Timelines
By Mark Cooper
Many brands recognize the potential of Facebook's Timeline, but they don't really know how to use it to their full advantage. Learn six straightforward ways to optimize your brand's Timeline to drive better marketing performance. Read More
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Slideshow Four Mistakes That Could Damage Your Online Reputation [Slide Show]
By Christian Gulliksen
To attract customers, you spend hours creating content, blogging, tweeting, and replying to comments. But a few unprofessional missteps could damage your online reputation—and send customers straight to your competitors. Read More
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Podcast Is Giving the Secret to Getting? Bob Burg Guests on Marketing Smarts [Podcast]
By Matthew Grant
In this week's episode of Marketing Smarts, author Bob Burg explains why giving—consistently providing value to others—is not only a nice way to live life but also a financially profitable way that helps build valuable relationships. Read More
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Video Mobile Marketing: A Three-Step Framework for Integrating Mobile Into the Marketing Mix [Video]
By Christina "CK" Kerley
Ah... mobile mania. It's everywhere. Whether your target audience is B2B or B2C, your marketing needs to go mobile. Here's a three-step framework to help marketers effectively integrate mobile into the marketing mix. Read More
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PRO Take 10: A Recipe for Success—7 Content Marketing Tips From the Best Chefs in the Biz
In just 10 minutes, you'll learn seven easily digestible and tactical content marketing tips taken from some of the top chefs in the biz. Paired with your Take 10 checklist, these tips will allow you to produce content that sizzles and tackle your content marketing challenges with no reservations. Read More
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Advertisement  Need to get more snap, crackle, and pop from your writing? Check out Marketing Writing Bootcamp and make your writing sizzle for print, email, online, social, and more! Broadcasting live from May 10-23 with recordings available for a year. Save $200 when you use code WORDS.
Survey Says
Social Media Influences Moms' Purchasing Decisions
Mothers are more present, more active, and more engaged users of social networking sites than other women. Moms are 45% more likely than other women to say they've made a purchase as a result of a recommendation via social media. Read More
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Quick Take
How to Be a Pinterest Superstar: Advice From a Mom-Blogging Virtuoso
What does it take to become a Pinterest superstar? Learn from the pros. Women (especially moms) who use Pinterest heavily can offer a super-useful perspective on how to maximize this powerful visual network. Here are some of their invaluable tips. Read More
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My View What the Evolution of Marketing Automation Looks Like [Infographic]
By Irv Shapiro
Marketing automation provides a wealth of opportunities for businesses, including a way to measure ROI and lead quality, streamline the leads-to-sales process, and enhance user interaction with brands. Here is a detailed infographic that offers a look at marketing automation in 2012. Read More
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