📋 Table of Contents

Saturday, May 20, 2023

📋 Table of Contents

1. How to Survive the Cookieless Future: Refocus on Your Owned Media Strategy

2. How to Build a Successful Go-to-Market Campaign Plan

3. The Digital Marketing Jobs That Will Be Disrupted Most by AI

4. Why Event Organizers Are Ditching Vanity Metrics—And Choosing These Metrics Instead

5. The Best Days and Times to Post on Social Media

6. Marketing Questions? Try Ask Jay!

7. How Author Authority Affects Search Rankings

8. How Search Changed Last Year

9. Learn to Profit From AI MarketingProfs special event for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

How to Survive the Cookieless Future: Refocus on Your Owned Media Strategy

Taking control of your owned media will help your organization transition more smoothly into the coming "cookieless" world. Learn what that means, and how to do it. »

podcast

How to Build a Successful Go-to-Market Campaign Plan

Pam Didner and host George B. Thomas get into all things go-to-market, including understanding the scope of your campaign, researching your audience, and listening to your peers—all of which are ongoing processes. Read more and listen in. »

research

The Digital Marketing Jobs That Will Be Disrupted Most by AI

Digital marketers say the industry roles that will likely be disrupted most by artificial intelligence are content writers, email marketers, and social media managers, according to recent research. Check out the study findings. »

article

Why Event Organizers Are Ditching Vanity Metrics—And Choosing These Metrics Instead

The virtual events of the pandemic have had long-lasting effects on event marketing: namely, the metrics marketers use to track their success. It's now much less about registrations and more about metrics that actually matter. »

Research

The Best Days and Times to Post on Social Media

Which days and times tend to deliver the highest engagement on social media posts from businesses? To find out, Sprout Social analyzed data from more than 34,000 of its customers across various plan types, industries, and locations globally. Check out the study findings. »

new AI tool

Marketing Questions? Try Ask Jay!

Our mascot JayBird has been turned into an AI-powered marketing wiz. Ask Jay your marketing question and get back a short, medium, or long answer. Try Ask Jay now: It's free! »

article

How Author Authority Affects Search Rankings

Google may have retired its official authorship markup, but that doesn't mean a creator's authority no longer matters. This article explores why including author information on a webpage can boost its ranking. »

infographic

How Search Changed Last Year

This infographic covers the major Google search engine updates, shifts in people's search behaviors, and SEO developments that occurred in 2022. Check out the infographic. »

Learn to Profit From AI

MarketingProfs special event for PRO Members

Writers: learn how AI tools like ChatGPT can benefit your career! Discover how to control the robots with our brand-new 8-week summer series, AI for Content Creators.

Tell me more

Afoot in the Neighborhood

MarketingProfs community goings-on

Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.

You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

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Recent MarketingProfs content

The Digital Marketing Jobs That Will Be Disrupted Most by AI »

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How to Survive the Cookieless Future: Refocus on Your Owned Media Strategy »

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How Small Business Owners Are Using AI [Infographic] »

The Importance of Being Human in Your B2B Content: Liz Murphy on Marketing Smarts [Podcast] »

News You Can Use

Updates from around the industry

Material and Acquia Strengthen Strategic Alliance to Enhance Digital Transformation Experiences for Enterprise Technology and Marketing Clients Business Wire

ON24 Hosts Annual User Conference to Empower Industry-Leading Enterprises to Drive Digital Engagement and Revenue MarketScreener

Google Cloud, GroupBy, and Grid Dynamics to Host E-Commerce Webinar Business Wire

Pantheon Announces Self-Service Access to Advanced Automation and Web Development Solutions Business Wire

Seedtag Launches Industry-First Generative AI Capability for Contextual Dynamic Creatives ExchangeWire

Demandbase Saves Stressed Sellers by Simplifying Sales With Smarter Sales Intelligence PR Newswire

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From Content Creation to Conversion: A Marketer's Guide to the Content Supply Chain
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