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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, May 23, 2020 |
| Merely Survive, or Thrive? CEOs Must Invest Now in Marketing | ||||
| The Dutch word "averechts" refers to when someone does something to avoid a problem, but that action backfires—causing the very problem they were trying to avoid. That is precisely what is happening to most companies during the COVID-19 pandemic. Avoid your "averechts" moment. | ||||
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| How to Use Storytelling to Transform B2B Content Marketing: Bobby Lehew [Podcast] | ||||
| MarketingProfs storytelling instructor and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. Read more and listen in on this insightful conversation. | ||||
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| Why a Picture Really Is Worth a Thousand Words According to Neuroscience | ||||
| In today's digital marketing landscape, many marketers still downplay the importance of images. Yet decades' worth of scientific research consistently demonstrates that people are much better at remembering pictures than words. Visuals just might be the most important marketing tool we have. | ||||
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| Five Ways to Keep on Marketing Even If Your Marketing Budget Is Quarantined | ||||
| The true economic fallout of the current Coronavirus crisis is far from certain, and many marketers have been asked to freeze all nonessential spending. If you're one of those marketers, your budget may now be sheltering in place alongside you. But you can, and must, keep on marketing. | ||||
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| There's Still Time to Level-Up Your Writing (And Gain Access to So Much More Learning) | ||||
| MarketingProfs PRO | ||||
| Marketing Writing Bootcamp is now available on-demand for just $495. But for just $100 more, you can add on a yearly PRO subscription—which gets you not only Bootcamp but also Storytelling Summit, all our courses and learning paths, access to our exclusive PRO Facebook group, and more! Register today. | ||||
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| SEO vs. Google Ads: Which Approach Is More Effective? [Study] | ||||
| Professionals who use search engine optimization (SEO) and Google Ads tactics say both approaches are effective; but, if forced to pick only one, most would choose... | ||||
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| Five Best-Practices for B2B Social Media Influencer Marketing | ||||
| B2B influencer marketing market has become "a thing"; it is alive and well and available to use as a tactic in your marketing strategy. Based on research and experience, here are five best-practice recommendations. | ||||
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| How to Survive a Layoff or Furlough During the Pandemic [Infographic] | ||||
| Layoffs and furloughs have become a prevalent part of our lives, but many don't know what to do when a layoff happens. This infographic highlights the prevalence of layoffs and outlines how to apply for unemployment benefits and eventually get back to work. Check it out. | ||||
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| B2B Decision-Maker Survey: COVID-19's Impact on Marketing, Buying, and Sales [Study] | ||||
| Most B2B companies around the world have already reduced their marketing spend because of the COVID-19 pandemic, according to recent research from McKinsey. Check out findings from the study. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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