Professionals who use search engine optimization (SEO) and Google Ads say both approaches are effective; but, if forced to pick only one, most would choose Google Ads, according to recent research from BestSEOCompanies.com.

The report was based on data from a survey of 496 marketing professionals and business owners who use both organic SEO and paid-search tactics.

Some 90% of respondents say Google Ads is effective, and 87% say SEO is effective. More than three-quarters of respondents also say both approaches are worthwhile, beneficial, and important.

If they had to choose only one tactic, 64% of respondents say they would pick Google Ads and 36% say they would pick SEO.

Most respondents say Google Ads delivers results more quickly than SEO and the tactic is also easier to implement.

About the research: The report was based on data from a survey of 496 marketing professionals and business owners who use both organic SEO and paid-search tactics.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji