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In This Issue
+ How-To: Manage Your Company's Online Image
+ Slide Show: Four Ways to Deliver Great PR
+ Podcast: Nice Companies Make More Money: Andy Sernovitz
+ PRO NEW How-To Guide: Mastering Lead Marketing
+ Survey Says: Social Is Shifting Beyond Marketing
+ Quick Take: Five QR-Code Marketing Mistakes and How to Fix Them
+ My View: Drip Marketing: Build Relationships Little by Little
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How-To A Brand Is a Terrible Thing to Waste: How to Manage Your Company's Online Image
By Bob DeStefano
Today, customers can share their rants and raves instantly with a worldwide audience. In such a wired world, your online image is everything! Here's how to track and enhance that image and manage your reputation. Read More
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Slideshow Four Ways to Deliver Great PR
By Christian Gulliksen
Too many PR practitioners choose to ignore editorial etiquette, some going as far as demanding to see an article before it goes to print or offering bribes for positive coverage. But here's the right way to do great PR. Read More
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Podcast Nice Companies Make More Money: Andy Sernovitz on Marketing Smarts
By Matthew Grant
Getting people to talk about your company in a positive way is far simpler than you think. In the end, it's as obvious as being nice or providing thoughtful customer service. The problem is that many companies fail because they forget "to be human," says Andy Sernovitz in this podcast. Read More
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PRO NEW How-To Guide: Mastering Lead Marketing
Learn how to engage prospects earlier in the buying process and steer them in your direction in a way that supports prospects' research and decision-making. It offers 16 "road rules" for lead marketing success and a graphic road map of the B2B buyer's journey. Read More
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Advertisement  Ensure your PPC efforts are on-track and dialed-in with MarketingProfs University Search Marketing School: PPC. Broadcasting live August 9-27, these 9 classes are online and available whenever you are. Save $200 when you use code SEARCHPPC.
Survey Says
Social Is Shifting Beyond Marketing
Large US companies are reframing their approach to social media, shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities within the organization, according to a study by Ketchum and FedEx. Read More
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Quick Take
Five QR-Code Marketing Mistakes and How to Fix Them
Marketers remain bullish on the potential of QR codes, but one study found that only 24% of US adults actually use them. Why? Here are five common mistakes being made by QR-code marketers that are turning consumers off. Read More
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My View Drip Marketing: Build Relationships Little by Little, Drop by Drop
By Drew McLellan
Before consumers buy from you, they must know, like, and trust you. Traveling along that continuum takes time. Thatís why a drip marketing strategy makes sense. Read More
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Jul 24
FREE Seminar—Tips for Generating Demand with Social Media
Jul 26
PRO Seminar—Ten Best Practices for Performing Competitive Teardowns
Jul 31
FREE Seminar—Attract and Engage: Two Video Marketing Experts Share Hard-Won Lessons
Aug 2
PRO Seminar—Not Your Father's B2B: Building Business in Today's New World of Marketing
Aug 9-27
MarketingProfs University—Search Marketing School: PPC save $200 with code SEARCHPPC
Sep 13-Oct 1
MarketingProfs University—Search Marketing School: SEO save $200 with code SEARCHSEO
Sep 14
Virtual Conference—Content Marketing sign up for free!
Oct 4-5
B2B Forum 2012—Boston save $300 or more with the Early Bird rate
 
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