MarketingProfs This Week

Saturday, July 29, 2023

📋 Table of Contents

1. Empathy Mapping: Same Car, New Roads

2. How to Become the Go-to Expert in Your Niche

3. How B2B Marketers Define 'Revenue Marketing'

4. Beyond Buzzwords: How to Build a Personalization Strategy for Optimal CX and Growth

5. Key Considerations When Building an Online Community

6. The 100 Most Valuable Global Brands

7. Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy

8. How to Make Thought Leadership a B2B Demand-Gen Dynamo

9. Demand Gen Secrets MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Empathy Mapping: Same Car, New Roads
article
Empathy Mapping: Same Car, New Roads
How have empathy maps changed now that empathy is more vital to marketing than ever? This article suggests that they become as mutable as the customer behaviors that inspire them. »
How to Become the Go-to Expert in Your Niche
podcast
How to Become the Go-to Expert in Your Niche
Join host George B. Thomas and guest Adrian Moreno as they delve into journeys of personal and professional growth, highlighting how connecting with industry influencers can affect your life and career. They also emphasize the importance of authenticity and the art of storytelling. Read more and listen in. »
How B2B Marketers Define 'Revenue Marketing'
research
How B2B Marketers Define 'Revenue Marketing'
B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research. Check out the study findings. »
Beyond Buzzwords: How to Build a Personalization Strategy for Optimal CX and Growth
article
Beyond Buzzwords: How to Build a Personalization Strategy for Optimal CX and Growth
The "Hi [customer name]" template falls short of true personalization in the post-pandemic world. What people want from brands now is much less Mad Lib and more customized experience. »
Key Considerations When Building an Online Community
article
Key Considerations When Building an Online Community
Slack and Discord are the titans of online community at the moment—particularly for businesses looking for easier ways to communicate. But they're not the only options. As illustrated by (naturally) Nicolas Cage, sometimes the obvious choice isn't the right one for you. »
The 100 Most Valuable Global Brands
infographic
The 100 Most Valuable Global Brands
Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion, according to Kantar BranZ's annual ranking of the world's most valuable brands. Check out the infographic. »
Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy
Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy
Why should marketers expect blind acceptance that the claims they make in marketing content are true? They shouldn't. So how do marketers prove their statements? Tune in! »
How to Make Thought Leadership a B2B Demand-Gen Dynamo
article
How to Make Thought Leadership a B2B Demand-Gen Dynamo
Does your thought leadership contribute to marketing, or is it just amorphous posturing that makes you sound smart? (Spoiler: that wouldn't really be thought leadership, anyway.) Here's how to infuse actual demand gen into your leadership content. »
Demand Gen Secrets
MarketingProfs Master Class for PRO members
Engage your prospects and fill your sales pipeline with an automated demand gen program! From Attract to Sell to Nurture, Kenda Macdonald demystifies your buyers' needs along their journey. Kenda hosts The Secret to My (Demand Gen) Success Master Class. Stream it now!
Automate your demand gen
Afoot in the Neighborhood
MarketingProfs community goings-on
MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new Working Webinars hub where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series: Pam Didner's "How to Build a Successful GTM Marketing Plan" begins on August 2 with its first session, Your Product and Distribution.
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Ten mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
How Employers' Political Stances Affect Recruiting and Retention »
Key Considerations When Building an Online Community »
Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy | Marketing Smarts Live Show »
Empathy Mapping: Same Car, New Roads »
The 100 Most Valuable Global Brands [Infographic] »
How B2B Marketers Define 'Revenue Marketing' »
News You Can Use
Updates from around the industry
TechTarget Delivers New Workflows and Expanded Opportunity Intelligence to Drive Breakthrough GTM Performance MarTech Series
Bizzabo Introduces New Generation of SmartBadges for Events PR Newswire
Frigade Raises $3M in Seed Funding to Build Developer Tool for Product Onboarding and Adoption PR Newswire
Optimeyes.ai Transforms Risk Management by Forging Connections Between Decision-Makers and Tech Teams InvestorsObserver
Viral Nation Releases Groundbreaking Impersonation Detection Feature to Safeguard Brands and Personalities From Surge in Fake Accounts on Social Media Business Wire
Demandbase Launches B2B-Specific Connected TV Solution MarTech Series
Planful and Postal Announce Partnership to Help Customers Measure and Track Marketing ROI PR Newswire
demandDrive Announces Partnership With JRP, a Sales Execution and Marketing Services Provider for Manufacturers PR Newswire
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