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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, August 15, 2020 |
| It's the Right Time: Three Types of Content to Develop Now | ||||
| It's more important than ever to communicate with your customers with messages that are authentic, that build relationships—and offer useful information relevant to their business right now. These 3 types of content are well suited to the current environment. Learn more. | ||||
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| An Inspirational Lineup of Speakers to Keynote B2B Forum 2020 | ||||
| MarketingProfs PRO event | ||||
| David Meerman Scott, Ty Heath, Kevin Carroll. Those are just three of the marketing visionaries who will take to the virtual stage this November at B2B Forum to help you do better work today and prepare for what comes next. Learn more about the speakers. | ||||
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| Six Content Assets to Help Your Sales Team Close More Deals | ||||
| As a B2B marketer, your work does not start or end with passing along generated leads to the sales team. What's more important is empowering them with targeted content assets to deliver a more personalized and engaging experience to prospects and buyers. Like these 6 content assets. | ||||
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| Working Brilliantly From Home: Expert Cate Murden on Marketing Smarts [Podcast] | ||||
| Cate Murden, expert in corporate wellbeing, mental health, and human performance, shares advice on how you can work brilliantly from home. Read more and listen in on this insightful conversation. | ||||
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| 8 Tips for Discovering Your Writing Genius [Infographic] | ||||
| Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question the quality of your work. So how can you discover your writing genius even when you feel You're running on empty? Check out the infographic. | ||||
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| What Is Interactive Marketing, and How Does It Help Your Bottom Line? | ||||
| New forms of marketing seem to rise to the top of the priority list every few months. But being able to read and respond to your customers' actions is arguably the most valuable currency for engagement. And, for that, an interactive marketing strategy is a priority. | ||||
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| 8 Sizzling Content Tactics to Steal From Women's Magazines [Infographic] | ||||
| Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have traditionally targeted women. Check out the infographic. | ||||
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| Six Ways B2B Marketers Can Harness the Power of Experiential Marketing | ||||
| B2B marketers who relied on tradeshows and conferences will be itching to go back to how things were before the pandemic hit. But maybe not exactly how things were—because there is a better way to reach people in-person: experiential marketing (yes, for B2B, too). | ||||
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| B2B Buyers' Top Challenges With Their Current Vendors [Study] | ||||
| B2B buyers say the top challenges they face with their current vendors are slow/inefficient responses to questions, inconsistent pricing, and a lack of transparency into inventory, according to recent research. Check out more findings from this study. | ||||
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