Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have traditionally targeted women.

After all, these publications have spent decades developing editorial approaches that quickly engage audiences and successfully compel action.

So, what can marketers learn from the glossies?

A recent infographic (below) from Hero's Journey Content explores eight key ideas that brands can steal from women's magazines to create riveting content that resonates.

Check out the infographic:



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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji