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In This Issue
+ How-To: The 7 Ps of Customer Retention Marketing
+ Slide Show: Six Trends That Are Transforming Retail
+ Podcast: How Humor Can Humanize a B2B Brand: Tim Washer
+ PRO: Blog Like a Pro! SmartTools Show You How
+ Survey Says: The Skinny on Mobile Web Users
+ Quick Take: Five A/B Tests You Should Use
+ My View: Does Klout Discrimination Really Exist?
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How-To The 7 Ps of Customer Retention Marketing
By Karl Wirth
We often think of marketing as a way to acquire customers. But, today, business is more relationship-based and therefore just as focused on retaining customers. So how do the 7 Ps of marketing apply to customer retention? Read More
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Slideshow Six Trends That Are Transforming Retail
By Christian Gulliksen
In a keynote presentation for the Shop.org Merchandising Summit, Rohit Bhargava presented 12 major trends that are set to transform the world of retail. Here are six of them. Read More
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Podcast How Humor Can Humanize a B2B Brand: Tim Washer on Marketing Smarts
By Matthew Grant
I talk with Tim Washer, the man behind the IBM marketing video selected as a "Staff Pick" by Comedy Central—an honor not many B2B marketing pieces can claim. Tim is now social media manager at Cisco, and he talks about how to make comedy part of your marketing. Read More
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PRO Blog Like a Pro! SmartTools Show You How
This SmartTool gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More
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Survey Says
Mobile Web Users: Media Consumption, Mobile Activities, Ad Tolerance, Demographic Profiles
Among US mobile Web users, mobile media (via phones and tablets) is the the most popular way to consume media content, accounting for 3 hours of the total 9 hours spent consuming media via all platforms during the day. Read More
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Quick Take
Five A/B Tests You Should Use
With A/B testing—which simply compares two versions of a campaign or creative—you can identify what works, what works better, and what doesn't work at all. But what should you test? Read More
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My View Does Klout Discrimination Really Exist?
By Kerry O'Shea Gorgone
Can companies refuse to hire you because your score on Klout, a measurer of online influence, is too low? Isn't that discrimination? Read More
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