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| By Ann Handley |
| Content creation is a huge opportunity for brands. But if done with no regard for editorial standards, it could tick people off—and damage your reputation and your business. Best you follow these 10 ground rules.
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| By Verónica Maria Jarski |
| To inspire you in your marketing, we've put together a roster of 16 remarkable smarty-pants who changed marketing—and, often, business itself.
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| By Matthew Grant |
| "Every communication has to be relevant. That has to be the bar," says IBM's Yuchun Lee. So how do you make sure that the messages you send out, the offers you make, and the content you create are relevant?
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| Having an effective website is all about how it meets the needs of your users. In just 10 minutes, you'll learn how to design a user-centric website that performs better and gets the response you’re looking for from your audience.
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| Professional vs. Personal: The Social Media Mindset Divide |
| Personal social networks and professional ones satisfy different needs and interests, and have different sets of emotional drivers that fuel them: People not only make different types of connections but also experience different sets of emotions, depending on network type, according to a study conducted by TNS for LinkedIn.
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Four Email Marketing Blunders
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| Despite the glitz and glamour of newer marketing channels, most marketers still favor tried-and-true email. The medium still holds power, that's why you simply cannot get your email marketing wrong. So you had better avoid common mistakes like these...
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By Elisa Gabbert
A well-organized editorial calendar can be a valuable map through the content marketing process. Unfortunately, however, content marketers often fall into these four traps when planning their editorial calendars.
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Oct 16
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FREE Seminar—How to Create Great Webinars |
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Oct 18
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PRO Seminar—Rethinking the CMO Role to Deliver Increased Value
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Oct 23
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FREE Seminar—The Business of Awesome: How to Make Your Business Boom |
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Oct 23
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FREE Seminar—Get Started with Account-Based Marketing: Build the Perfect Target Account List |
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Oct 25
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PRO Seminar—How to Successfully Break the "Rules" of Email Marketing and Get Better Results |
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Nov 1
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MarketingProfs University—Campaign Planning and Management save $200 with code WOWFACTOR |
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Nov 9
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Virtual Conference—Mobile Marketing: Are you up to speed? sign up for free! |
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