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 This Week's Marketing How-To
Why You Should Fire (Some of) Your Customers
By Scott McKain. By reducing the number of current customers and focusing on creating compelling experiences for the ones who remain, you can create an army of evangelists. Get the full story >
 Editors' Pro Pick
Create a Bullet-Proof Social Media Plan
Need help defining specific objectives for your social marketing campaigns? Check out our how-to guide, A Step-by-Step Guide to a Successful Social Media Program, to make creating your strategy, policy and team a breeze. Read more >
Case Study: What Works!
SEO and Sex: A Recipe for Success
CASE STUDY: How does an SMB owner run a business day to day, do his/her own marketing and promotion, and make sure the biz keeps going and growing? Just maybe, SEO+Sex=Success! (Note: this case study will revert to Pro access—i.e., paid content—in 14 days.) Get the full story >
This Week's Top Articles

Problem Solved: How Do I Turn a Touch Into a Relationship?
By Claire Coyne. Relationships don't just happen, they are built—one experience at a time. Get the full story >

The Top Five Ways to Attract and Keep Customers in Any Economy
By Barry Densa. Some marketers are suffering far less than others, because they cared to look deep into their customers' eyes (and not just plumb the depths of their wallets). Get the full story >

Five Paid-Search Tips to Boost Quality Score (and Drive Higher ROI)
By Matt Lawson. By using new campaign-management techniques, smart marketers can gain a sizable and lasting advantage over the competition. Get the full story >

MarketingProfs Online Seminars

The Naked Truth: Insights from Our Social Media Marketing Research
January 14

A Note to Readers
from Ann Handley
Chief Content Officer

Stripping Away the Myths of Social Media

Greetings, discerning readers!

I'm writing to tell you about a special event taking place this week: This Thursday at 9am PT/12pm ET, join MarketingProfs President Roy Young and Research Director Tim McAtee for a free seminar as they share the essentials from our latest report in The Naked Truth: Insights from Our Social Media Marketing Research.


We realize that calling this seminar the "naked truth" is a little provocative. But we could think of no better way to express how this seminar will tell it like it is. I'm sure you've noticed: There's a lot of hype about the Power of Social Media. So we sought to uncover the truth: Are companies really using social media to connect with customers in a meaningful (and profitable) way?

Tim surveyed 5,140 of you to find some answers, and you'll hear the highlights in this seminar. There's no filler, no BS, and no hidden agenda—just pure, unadulterated data you can use to your best advantage.

If you are a Pro member, there's no need to register. But Basic members should sign up early to save a seat. Sign up via the seminar page.

Finally, this week I wanted to share a key update on one of our live events, happening early this spring:

The full agenda for SocialTech 2010 is now up—check it out here! SocialTech is the social media in B2B high-tech conference, which brings together the visionaries and experts who are using the power of social media to transform the way that B2B technology companies market their products and services.

Like who? Like Scoble. Owyang. Kawasaki. IBM. Intel. SAP. Adobe. And many more. All coming together for one special day in March. If you're in high-tech marketing, don't miss it! (There's even an online streaming option, so there's really no excuse not to go.)

Thanks as always for stopping by... and have a great week!

Upcoming Events

MarketingProfs Business-to-Business Forum 2010
May 4-5, 2010

SocialTech 2010
March 25, 2010

Demolish the Roadblocks on Your Website: Clearing a Path for Customer Action, Sales and Loyalty
January 21 with Gerry McGovern

Brand Detractors and Brand Evangelists: How to Connect with Influential Citizen Marketers
January 28 with Jackie Huba

Recent Job Postings

Marketing Manager
OneSource Information Services

Senior Marketing Executive - ICIS Americas
Reed Business Information

Vice President, Marketing
CHG Healthcare Services

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