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 This Week's Marketing How-To
Is Your Homepage Overwhelming and Underperforming?
By Kathryn Roy. When it comes to a good homepage, less is frequently more. Get the full story >
 Editors' Pro Pick
Create Email Campaigns They'll Love (Not Delete)
Want to ensure your email campaigns will pop in 2010? The Email Marketing Factbook gives you the latest data on consumers’ email usage, preferences and, most importantly, what captures their attention. Read more >
This Week's Top Articles

The Stuff of 2009: The Most-Read, Most Downloaded, Most Watched at MarketingProfs
By Ann Handley. You know that saying about how you can't understand where you're going unless you understand where you've been? That's why we've pulled together this list. Get the full story >

How Brands Are Becoming the Media (and Why Your Brand Should Probably Do the Same)
By Gordon Plutsky. Increasingly, brands are bypassing traditional media outlets in favor of creating their own private media platforms. Get the full story >

Ten Ways to Drive Consumer Action With Online Video
By Bud Rosenthal. The hit-or-miss nature of viral video, the brand considerations of user-generated content, and the general disdain for commercials have left marketers wondering, "How do I make video work for me?" Get the full story >

Five Ways to Build Trust—and Tipping Points for Choice
By Anthony Cirillo. Trust is the most important word in business, because people buy from people, not from companies. Get the full story >

MarketingProfs Online Seminars

What Matters Next: Doing Business in 2010, with Seth & Guy
January 7

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A Note to Readers
from Ann Handley
Chief Content Officer

New Year, New Memberships

Greetings, discerning readers!

If you are one of our 10,000+ Premium and Premium Plus members, you probably have already gotten word that we've changed our membership program.

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As of this week, we've collapsed our two paid membership levels into one and named the resulting program "Pro."

A Pro member receives all the benefits of Premium Plus (including seminars, special reports, and discounts on conferences and research). In addition, this week we're rolling out our Pro-only online community, MarketingProfs Connect.

What does that mean for you? It means that the formerly Premium members have been upgraded: You will be able to attend seminars for the duration of your membership at no charge. (This includes this week's special event featuring Seth Godin and Guy Kawasaki in a live video seminar—you won't want to miss it!)

Meanwhile, all of our newly minted Pro members have access to:

* MarketingProfs Connect—a new private, Pro-only community, where you can network with the more than 10,000 other Pro members.

* Enhanced seminars—in 2010 we will offer more video seminars, seminar "after party" chats with presenters, and some snack-sized seminars to fit within your busy schedule.

Look for your invitation to the MarketingProfs Connect community this week (or contact our Community Manager, Beth Harte at bethh@marketingprofs.com for an invite if you missed it).

If you have any questions about your membership, give our Customer Support Ninjas a shout via email (support@marketingprofs.com) or call them directly: 866.557.9625.

Thanks for stopping by! And please let me know what you think: As always, feedback is both welcome and appreciated.

Upcoming Events

CONFERENCES
MarketingProfs Business-to-Business Forum 2010
May 4-5, 2010

SocialTech 2010
March 25, 2010

ONLINE SEMINARS
The Naked Truth: Insights from Our Social Media Marketing Research
January 14 with Tim McAtee

Demolish the Roadblocks on Your Website: Clearing a Path for Customer Action, Sales and Loyalty
January 21 with Gerry McGovern

Recent Job Postings

Vice President, Marketing
CHG Healthcare Services

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ExpM a division of Pierce

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