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 This Week's Marketing How-To
A 10-Question Lead-Generation Checkup Checklist for Your Website
By Bob DeStefano. Uncover your website's lead-generation potential by giving it a lead-generation checkup. Get the full story >
 Editors' Pro Pick
How to Reach 3 Billion Potential Customers
Learn how 11 B2C and 8 B2B companies use mobile websites, SMS, mobile ads, Smartphone apps, and Bluetooth marketing to acquire new customers and boost revenue in Mobile Marketing Success Stories. Read more >
This Week's Top Articles

A 12-Step Guide for Driving Marketing Action With Data
By Laura Patterson. Most marketers can no longer afford to make decisions based on intuition or gut feel. Get the full story >

Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and Email
By Dan Forootan. Cross-promotional efforts can help companies spread the word. Get the full story >

Segment Migration: Where Your Customers Were, Where They Went, and Why
By Mark Klein, PhD. Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. Get the full story >

Marketing Process as Art—Not!
By Mitchell Goozé. Some marketing activities require "artists" to produce the desired output, but that does not make the output "art." The distinction is important. Get the full story >

MarketingProfs Online Seminars

Bing Isn't Google: The Differences That Matter for Search Marketing
February 18

A Note to Readers
from Ann Handley
Chief Content Officer

Bada Bing!

Are you plugged into the difference that Bing could make for your business? Its influence is growing, according to this data-rich story we ran last week in MarketingProfs.


This Thursday at noon (ET) is a good time to learn more about Bing and how it sets itself apart from Google. Janet Driscoll Miller leads a 90-minute tour highlighting Bing's ins and outs.

As President and CEO of a search engine marketing company, Driscoll Miller has frontline info on how Bing SEO is a completely different animal from Google SEO and why even well-optimized companies need to rethink their SEO strategies.

All Pro members can attend the live seminar—or catch it later, on-demand. Register here.

Also this week: If you haven't checked out our newly redesigned home, please do!

We think the redesigned homepage is cleaner and less cluttered, making it easier on the eyes as well as simpler to navigate. But, of course, I'd love your feedback, too. Drop me a line!

As always, thanks for stopping by. See you next week!

Upcoming Events

MarketingProfs Business-to-Business Forum 2010
May 4-5, 2010

How Businesses Are Marketing With Facebook & Twitter (FREE)
February 23 with Rick Burnes

Ten Tips on Marketing with LinkedIn Today
February 25 with Mario Sundar

Recent Job Postings

Director - Strategic Account Management
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ISI Emerging Markets

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