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 This Week's Marketing How-To
How Not to Build Your Personal Brand: Top 9 Personal-Branding Mistakes
By William Arruda. Are you diminishing the value of your brand rather than increasing it? Get the full story >
 Editors' Pro Pick
Beat a Tough Economy with a Strong Lead Program
Download our B2B Lead Generation report for great information on how you can improve the ROI of lead generation marketing by measuring and managing processes. Read more >
This Week's Top Articles

Get a Speaking Gig: How Event Producers Decide Who Gets Onstage
By Helena Bouchez. Getting speaking gigs can be a mysterious and frustrating process, particularly if you don't have much experience. Get the full story >

How to Create Your Marketing Dashboard in Five Easy Steps
By Laura Patterson. These five steps will help you get started on the road to creating a dashboard that works for you. Get the full story >

When Best-Practices Aren't: Five Ways to Break the Rules of Email Marketing and Still Win the Game
By DJ Waldow. There are email marketers who break the rules with tremendous success. Like these. Get the full story >

Branding in the Age of Social: Gaining Insight Through Research
By Eric Norman. To develop a clear picture of your brand, research in these four dimensions. Get the full story >

MarketingProfs Online Seminars

Today's Top Five SEO Essentials
March 11

A Note to Readers
from Ann Handley
Chief Content Officer

Have You Made a Referral Today?

My friend John Jantsch invited me (and a bunch of other people you probably know, like David Meerman Scott, Guy Kawasaki, Rohit Bhargava, and Chris Brogan) to participate in his second annual Make a Referral Week, which is this week (March 8 through 12).

I love the concept, which is dead-simple: To give 1,000 referrals to 1,000 deserving small businesses across the country.


Here's how it works: Make at least one referral to whoever you think could use new business, and add your recommendation here. Each day this week, one referral story will be chosen as the "best referral of the day," and both the referred business and the referral source will win signed marketing books. You can watch it unfold on Twitter via hashtag #marm

If you are a small business, BTW, you already know that MarketingProfs has tons of content geared toward small business. But did you know you can browse our archives by the "small business" topic here and here? (The latter, by the way, is our small business-centric newsletter: Get to the Po!nt Small Business. Do you subscribe?)

So how do you encourage more referrals for your business, or inspire customer love?

My take is that there are two fundamental approaches to generating more business: The first is to focus on making your existing customers insanely happy, so that they want to tell others about how much they love you; the second is to simply be a resource, or be helpful, to those who aren't customers yet. That's a sneak peek of what I write in my post, and I offer 17 tactics on how to accomplish that. Watch for it over here.

So how about you? What's your referral secret?

Upcoming Events

MarketingProfs Business-to-Business Forum 2010
May 3-5, 2010

How to Get Maximum Search Results with Rich Content and Social Media (FREE)
March 9 with Michael Stelzner

He's Just Not That Into You: When Your Customer Doesn't Want a Relationship (and What to Do About It)
March 18 with Allen Weiss

Portrait of a Digital Consumer in 2010 (FREE)
March 23 with Bill Tancer

Shift Your B2B Marketing into High Gear: Lead Management, Social Media & Integration (FREE)
March 25 with Roy Young

Recent Job Postings

Product Manager (10-0272)

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