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 This Week's Marketing How-To
Six Ways B2Bs Can Increase Their Marketing Impact With Mobile
By Christina "CK" Kerley. How can B2B companies use mobile to engage a target audience of business professionals? Get the full story >
 Editors' Pro Pick
Make Every Visitor Count
Is your website optimized for maximum conversion and the best return on your search and advertising investments? Check out our newest case study collection to see how you can make the most of your online traffic. Read more >
This Week's Top Articles

13 'Old-School' Marketing Techniques That Take Your Facebook Fan Page From Wimpy to Wow
By Dean Rieck. Think "old-school" marketing techniques have gone the way of the dinosaur and don't apply on Facebook or other new media platforms? Think again. Get the full story >

Put Your Brand to Work: Build an Architecture for Engagement
By Brandon Walsh. You've done your homework and designed a strategic brand program. Now it's time to build. Get the full story >

Six Proven Ways to Leverage the Power of Your Customer Network
By Dan Ziman. Here are the six most proven methods for growing and maintaining your customer network. Get the full story >

The Power of Web Analytics: Top Four Tips for Marketers
By Ram Krishnamurthy. Properly implemented Web analytics can help you accurately measure and quantify the power of your digital marketing. Get the full story >

MarketingProfs Online Seminars

7 Steps to Take Your Brand Social ... and Still Be in Control
April 22

A Note to Readers
from Ann Handley
Chief Content Officer

Springtime in Boston!

It's officially spring here in Boston, and you know what that means, right? Goodbye arctic temperatures and bulky coats. Hello sunshine, robins, and flip-flops. (And, personally speaking, hello sunnier mood, too.)

Spring also means that the much-anticipated MarketingProfs B2B Forum happens in Boston less than three weeks from now! And that's almost more thrilling than anything else, because the B2B Forum is one of those can't-miss events!


This is the third year that the B2B Forum has been in my backyard, and this year promises to be the best ever. Does that sound "wicked conceited"? It's more observation than pure boast, really: Over the past three years, we've learned what works and what doesn't. What resonates for attendees and what falls a little flat.

And so, each year, we've carefully curated and pruned to give attendees the very best experience we can. This year is no exception!

I hope you'll considering joining us in a few weeks, on Boston's waterfront, for this amazing event. Check out the agenda here, or just jump right in and register!

PS: More about this next week... but here's a sneak peek at something pretty exciting! MarketingProfs University: Making school cool.

Upcoming Events

MarketingProfs Business-to-Business Forum 2010
May 3-5, 2010

SocialTech 2010
October 26, 2010

Turning Social into Local: Generating Local Leads and Customer Engagement
May 6 with John Jantsch

Social Metrics for Marketers: How to Measure What Matters
May 20 with Jim Sterne

Multi-Channel Analytics: Tackling the Toughest Measurement Challenge
June 3 with Avinash Kaushik

New YouTube Features That Will Make You Stand Out from the Crowd
June 10 with Michael Miller

Recent Job Postings

Marketing Manager
CBI, the Center for Business Intelligence

Sr. Director, Customer Experience Voice of the Cus
Travelers Insurance

Marketing Strategy Manager Strategy, Investment

Find and Post Jobs >

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