New YouTube Features That Will Make You Stand Out from the Crowd
- Michael Miller
- Valerie Witt
- Thu., Jun. 10, 2010, 12pm ET (9am PT)
- 90 minutes
YouTube for Business author Michael Miller returns to update you with the latest marketing-oriented features of YouTube, the world's largest video sharing community. As many marketers know, YouTube is a great promotional medium, with low-cost entry and high potential rewards. With more than 150 million viewers, each watching over 100 videos each month, YouTube is an effective way for any size business to reach both new and existing customers.
In the past year, YouTube has added several new features of interest to marketers, including high definition videos, video links and annotations, and demographic reporting. YouTube also offers the ability to purchase PPC advertising on its site to promote your videos—a great way to help your videos stand out from the crowd. We'll discuss the new features that make the most sense for your business, and how to use them to promote your business and products.
This presentation assumes the attendee has some experience marketing with video on YouTube and therefore only focuses on new strategies for YouTube success, based on the site's newest features. For a refresher on marketing with You Tube, MarketingProfs Pro members can access Michael's popular YouTube for Business seminars by clicking here:
YouTube for Business, Part 1: Making YouTube Part of Your Online Marketing Strategy
YouTube for Business, Part 2: Creating Effective YouTube Business Videos
Michael Miller is a popular and prolific writer, with more than 100 non-fiction books published in the past two decades. Collectively, his books have sold more than 1 million copies worldwide. His best-selling titles include YouTube for Business (Que, 2008), Teach Yourself YouTube in 10 Minutes (Sams, 2009), Online Marketing Heroes (Wiley, 2008), and The Complete Idiot's Guide to Search Engine Optimization (Alpha Books, 2009). Michael worked in retail for seven years, then spent twelve years in various positions in the publishing industry. He has been a full-time writer since 1999. Throughout his career, he has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers.
Who Should Attend?
This seminar is targeted at online marketing specialists, senior marketing executives, entrepreneurs, business owners, and anyone interested in promoting their businesses or websites online.
What Will You Learn?
- How to take advantage of YouTube's new file specifications
- What you need to shoot and edit high-definition videos
- How to customize YouTube's new channel page
- How to add annotations and links to your videos
- How to advertise your videos with the Promoted Videos program
- The most effective types of YouTube videos
Social Media Summer Series
This is the third seminar in the 2nd Annual Social Media Summer Series—eight seminars focused on adding Social Media to your marketing mix. Pro members have access to the entire series!
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