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 This Week's Marketing How-To
Three Key Tactics to Ensure ROI for Your Website
By Michael Westafer. Many companies slap a few Web pages together and expect business to start flowing. You need to apply these three tactics instead. Get the full story >
 Editors' Pro Pick
Social Media Planning: As Easy as 1-2-3
Need help defining specific objectives for your social marketing campaigns? Check out our how-to guide, A Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze! Read more >
This Week's Top Articles

If My Dentist Understands Email Marketing, So Can You!
By DJ Waldow. Foothill Dental does not have a Twitter account or Facebook fan page. It doesn't blog or answer questions on LinkedIn. Instead, it leverages the awesome power of email marketing. Get the full story >

Google Caffeine: Real Impact or Just Hype?
By Brian Easter. Will Google's latest search-engine algorithm update, dubbed "Caffeine," change search as we know it? Or is it simply a minor update? Get the full story >

Seven Steps to Keep Your Brand Healthy and Relevant
By Roger Sametz, Tamsen McMahon. Brand-building is not an event, but a process. And engaging your own organization is an integral part of it. Get the full story >

Seven Tips for Successfully Outsourcing Marketing Operations
By Anurag Mehrotra. What can you do to ensure that your plan to outsource your marketing operations is well thought-out and effective? Get the full story >

MarketingProfs Online Seminars

7 Steps to Take Your Brand Social ... and Still Be in Control
April 22

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A Note to Readers
from Ann Handley
Chief Content Officer

MarketingProfs U: Making School Cool

Things I hated about school: Lessons with no obvious real-world application, dull instructors, and the way other students looked at me funny when I rolled out of bed and showed up in my pajamas.

So I'm kidding about that last one. (I always pulled on sweats, at least.) But you really can Come As You Are when you enroll in MarketingProfs University! MPU is our new online training program that gives you comprehensive and intensive instruction, with actionable takeaways, at an affordable price. (And it's online: Did I say that already?)

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In other words, you'll get schooling you can use in either Email or Social Media (or both!): Two areas critical for marketers to master.

The capable and super smart Karen Talavera is the instructor for the eight-session, Email Marketing Essentials. By the end of the program, you'll have mastered what you need to know to create, implement, and measure a successful email marketing program for your organization.

Meanwhile, the lovable and popular Jay Baer gives you seven intensive hours of instruction in Social Media Marketing Fast Track: Taking you step-by-step through the process of setting your social media marketing strategy, integrating social media with your other marketing programs, staffing your program and setting success metrics, and tons more.

Sign up for one or both. And let me know what you think! We thrive on feedback.

Upcoming Events

CONFERENCES
MarketingProfs Business-to-Business Forum 2010
May 3-5, 2010

SocialTech 2010
October 26, 2010

ONLINE SEMINARS
Turning Social into Local: Generating Local Leads and Customer Engagement
May 6 with John Jantsch

Scaling Social Business: How Brands Can Build Their Business Now (and Position for What's Next in Social Media)
May 13 with Jeremiah Owyang

Social Metrics for Marketers: How to Measure What Matters
May 20 with Jim Sterne

Multi-Channel Analytics: Tackling the Toughest Measurement Challenge
June 3 with Avinash Kaushik

Recent Job Postings

Marketing Manager
CBI, the Center for Business Intelligence

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