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 This Week's Marketing How-To
Eight Tips for Optimizing YouTube Videos
By Larry Kim. Video is 50 times more likely to appear on the first page of Google search results than text—but you need to optimize it for maximum visibility. Get the full story >
 Editors' Pro Pick
Mobile Marketing Success Stories
Learn how your B2B and B2C peers are using mobile marketing in Mobile Marketing Success Stories. You'll get mobile strategy tips, mobile marketing ideas, and the inspiration you need to build a mobile strategy that works for your business. Read more >
This Week's Top Articles

The Nine Most-Common Data-Mining Techniques Used in Predictive Analytics
By Laura Patterson. Predictive analytics take you beyond the traditional slicing and dicing of your data so you can be smarter and more agile when it comes to marketing. Sounds good, right? Get the full story >

Failing to Prepare in Web Analytics Is Preparing to Fail
By Robert F. Hogeboom. Far too often, Web-analytics initiatives fail to provide the insight that most businesses want (and need). Here's how to prepare for success. Get the full story >

Seven Score and Seven Years Ago: Writing Lessons We Can Learn From Lincoln's Masterpiece
By Ernest Nicastro. As we prepare for our next marcom project, marketing campaign, sales presentation, or public-speaking opportunity, consider the lessons of Lincoln's masterpiece. Get the full story >

Eight Reasons for Small Businesses to Dip Their Toes in the Email-Marketing Pond
By Wendy Lowe. A recent Shop.org survey found that email was the most-mentioned successful tactic overall. So what are you waiting for...? Get the full story >

MarketingProfs Online Seminars

Turning Social into Local: Generating Local Leads and Customer Engagement
May 6

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A Note to Readers
from Ann Handley
Chief Content Officer

Countdown to the B2B Forum!

A week from today, on May 4, the two-day MarketingProfs B2B Forum kicks off in Boston. What's a word for "super excited and can't wait, with a side of giddy"? Well, whatever it is... it would describe me.

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This is the third year the B2B Forum has been in my hometown, and each year it gets better and better. (Or, as we say here in Boston, "bettah and bettah.")

You can see for yourself: Check out the full program.

(Make sure you check out the keynotes, too. Our programming team always does an outstanding job of finding provocative keynotes to function as a thoughtful counterpoint to the how-to focus of the rest of the event.)

This year, we've also added a pre-conference training day, on Monday, May 3. Actually, we're offering you a choice of two programs for the day: One on Social Media Integration (with the smart and talented Christina "CK" Kerley) and another on Lead Generation and Management (with the brilliant Ruth Stevens and talented Cyndi Greenglass).

If you are looking to ignite your lead gen or social media programs, definitely check out the agenda of each program!

I hope to see you in Boston! But if you can't make it (seriously? are you sure?), you can still follow the action on Twitter with hashtag #mpb2b. It's not the same as being there, of course. But there you go.

See you next week!

Upcoming Events

CONFERENCES
MarketingProfs Business-to-Business Forum 2010
May 3-5, 2010

SocialTech 2010
October 26, 2010

ONLINE SEMINARS
Scaling Social Business: How Brands Can Build Their Business Now (and Position for What's Next in Social Media)
May 13 with Jeremiah Owyang

Social Metrics for Marketers: How to Measure What Matters
May 20 with Jim Sterne

Multi-Channel Analytics: Tackling the Toughest Measurement Challenge
June 3 with Avinash Kaushik

New YouTube Features That Will Make You Stand Out from the Crowd
June 10 with Michael Miller

Recent Job Postings

Marketing and Public Relations Adjunct Faculty
University of Maryland University College

Chief Marketing Officer
lynda.com

Marketing and Communications Manager
The Driver Training Group

Find and Post Jobs >

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