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 This Week's Marketing How-To
Start Smart: A 10-Step Mobile Media Guide for B2B Marketers
By Christina "CK" Kerley. Follow these 10 steps to ensure you start smart, launch strong, and produce mobile programs that deliver high ROI. Get the full story >
 Editors' Pro Pick
Are Your Social Media Campaigns Working?
Do you know which metrics are important or even how to measure them in your social media efforts? Learn from your B2B and B2C peers in Social Media ROI Success Stories. You'll get social media measurement and monitoring tips, learn about various tools that can help, and perhaps discover new ways of looking at your social media campaigns. Read more >
This Week's Top Articles

7 Key Steps to Turning Your Big Idea Into a Big Success
By Mike Sprouse. Here are seven key steps you can take to ensure your great idea becomes a winner. Get the full story >

The Promises and Pitfalls of Translating Marketing Content
By Swamy Viswanathan. When you're marketing to global audiences, your messages must be accurate, concise, and targeted. Get the full story >

Shopper Marketing—So What's Keeping You?
By Alison Chaltas. Despite broad industry consensus on the need for shopper marketing, most organizations are still trying to figure it out. Here's where things stand. Get the full story >

The Key to Effective Advertising? Use Analytics to Make It Personal
By Dr. Michael Haydock. Are you delivering the right ad aimed at the right customer at the right moment? Get the full story >

MarketingProfs Online Seminars

Turning Social into Local: Generating Local Leads and Customer Engagement
May 6

A Note to Readers
from Ann Handley
Chief Content Officer

From Social to Local

I've been playing around with Foursquare lately.

In case you haven't yet discovered it, Foursquare is a location-based social network with a side of gaming: It tells you where your friends are, allows you to "check in" at certain locales as well as to contribute tips and hints about the places you visit, and fundamentally adds another element of fun to going out... even if "going out" is just a trip to the grocery store or post office.


To me, it feels like Twitter meets Google Maps meets Facebook. But does it have a business application?

I'm not yet totally sure, but I'm starting to think so. I can see the potential for mobile coupons and mobile rewards for frequent check-ins, for example.

Here at MarketingProfs, we're experimenting a little with it, too: We created the ability for attendees to "check in" at this week's MarketingProfs B2B Forum on Foursquare, giving them another way to see who's here and connect with the 400+ folks in attendance. We also added text-based tips on getting the most out of your experience at the B2B Forum.

And this Thursday, immediately following the Forum, I'm looking forward to hearing John Jantsch's take on how businesses can use these social tools to reach local customers: He's presenting on Turning Social into Local: Generating Local Leads and Customer Engagement.

John will give his always spot-on insight on how networks like Twitter, Foursquare, and others can help businesses tap into local markets. If local marketing is interesting to you, check it out. I'm moderating, so I'll see you there!

PS: Are you at the B2B Forum in Boston this week? I look forward to seeing you!

Upcoming Events

MarketingProfs Business-to-Business Forum 2010
May 3-5, 2010

SocialTech 2010
October 26, 2010

Scaling Social Business: How Brands Can Build Their Business Now (and Position for What's Next in Social Media)
May 13 with Jeremiah Owyang

Social Metrics for Marketers: How to Measure What Matters
May 20 with Jim Sterne

Multi-Channel Analytics: Tackling the Toughest Measurement Challenge
June 3 with Avinash Kaushik

New YouTube Features That Will Make You Stand Out from the Crowd
June 10 with Michael Miller

Recent Job Postings

Marketing and Public Relations Adjunct Faculty
University of Maryland University College

Chief Marketing Officer

Marketing and Communications Manager
The Driver Training Group

Find and Post Jobs >

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