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 This Week's Marketing How-To
Take 10: How to Build a Twitter Following in a Week
In just 10 minutes, MarketingProfs' own Megan Leap shows you how to create a compelling Twitter profile to attract high-quality followers, use Twitter lists, get people to follow you back, and more. Read more >
 Editors' Pro Pick
Grow Your Business with LinkedIn
Learn how to use LinkedIn Profiles, LinkedIn Groups, LinkedIn Answers, and more to grow your LinkedIn network and turn it into solid leads (and sales) for your business. Read more >
This Week's Top Articles

Building Loyalty and Corporate Profitability in Eight Productive Steps
By Dianne Durkin. Loyal employees typically produce higher-quality products and services, leaving customers happier and more willing to do business with a company in the future. Get the full story >

Tips for Creating Traffic-Stopping Tradeshow Booths
By Stephanie Janard. You needn't act like a carnival barker to lure visitors to your tradeshow booth. The dignified option is to let your booth do the work for you. Get the full story >

Eight Questions to Ask When Buying a Marketing List
By Chris Golec. Up-to-date contact information, valid email addresses, and the tools to segment a list accurately are must-haves for any marketer. Get the full story >

Five Fatal Social Media Errors (and How to Avoid Them)
By Maria Ford. Here's how to avoid the five most common errors that businesses commit when using social media in their marketing communications. Get the full story >

MarketingProfs Online Seminars

FREE: Cisco and the Social Web: Our Adoption and Evolution
August 26

A Note to Readers
from Ann Handley
Chief Content Officer

Tonight: #TechChat on Twitter

Did you attend last week’s Twitter #TechChat, with special guest Guy Kawasaki?

More than 500 RSMs (really smart marketers) joined us to chat with Guy about social media marketing for the high-tech industry on Twitter; my colleague Megan Leap wrote a great wrap-up, if you missed it.


The chat took place last Tuesday night at 8 PM ET; our plan is to continue the conversation each week at that time. Some weeks will have a guest – like this past week with Guy; some weeks, we won’t. All you need to do is show up on Twitter and follow the #TechChat hashtag; you can lurk, if you wish. But you can also jump in, talk to the guest, to us, and to other participants.

The goal, of course, is to increase our collective understanding of how high-tech marketers can best leverage social tools, a theme we’ll explore in more depth at our SocialTech 2010 event this October. Oh, and making new connections and having a few laughs is an additional #TechChat perk: We promise not to bore you. (Or at least, we’ll try to have a little fun.)

Our guest tonight will be LaSandra Brill, the social media marketing manager at Cisco. (On Twitter, she’s @LaSandraBrill.)

I’m looking forward to it, in part because I dig #TechChat itself, but also because Cisco has been doing some amazing things with social media, and I'm curious to hear how they've pulled it off. It’ll also be a nice introduction to LaSandra’s free seminar on MarketingProfs this week, Cisco and the Social Web: Our Adoption and Evolution.

I hope to see you tonight! If you are there, definitely shout out!

Upcoming Events

SocialTech 2010
October 26, 2010

Digital Marketing World 2010
First Wednesday of each month

Social Media is a Powerful Tool for Small Businesses
September 2 with Sean McDonald

Don't be a Report Monkey: Three Steps to Optimizing Online Marketing
September 16 with Jim Sterne

Sure-Fire Tips for Increasing Your Web Conversions
September 30 with Amy Africa

Is Your Company Beloved? How to Drive Extreme Customer Loyalty
October 7 with Jeanne Bliss

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