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This Week's Marketing How-To

Top 10 Things You Should Be Monitoring in Your PPC Reports

By William Leake. Search is a highly measurable channel, but that's both a blessing and a curse. Get the full story >

Case Study

How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New Business

Company: LocalZing
Location: Pompano Beach, Florida
Industry: Online Advertising, Small Business
Get the full story >
This Week's Top Articles

Corporate Blogging: Getting Past 'No' If You're Not the CEO
By Rich Julius. Despite the prevalence of corporate blogging, there is still a lot of trepidation over the legal-review process. Get the full story >

Redesigning Web Sites to Put Customers in Charge of Their Experience
By Jeannette Kocsis. With a web site redesign comes opportunity for marketers to take the lessons of customer-centricity and put them to work. Get the full story >

All Search Engines Love Spiders: How Meta Commands Can Help You Love Them Too
By Scott Buresh. Here are some of the more popular individual meta commands and reasons you might want to use them (or not). Get the full story >

What Not to Do for Email Marketing Done Right
By Evan Blittner. Do not lose your most loyal fans by making the following mistakes. Get the full story >

MarketingProfs Online Seminars

Advanced Tactics in SEO: Part Art, Part Science (Encore Broadcast)
April 16

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A Note to Readers
from Ann Handley
Chief Content Officer

Renewed, Rejuvenated, Ready

There's nothing like a long New England winter to make a body embrace a few days in the warm Santa Barbara sunshine. Last week, I found myself thanking my luckier stars that MarketingProfs founder Allen Weiss hails from southern California and not, say, Boise.

No offense to you Boise folks, of course. But April in Santa Barbara beats April in Boise, in my book. Actually, it beats April just about anywhere.

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But enough about the weather. The real highlight of last week was the gathering of most of the MarketingProfs team, all 20-plus of us, who got together on our annual retreat. Because MarketingProfs is a virtual company – our staff is scattered through the US – and because we have grown like a spring dandelion over the past year, many of us met for the first time.

As my colleague Jim Kelly, who sells ads for MarketingProfs, puts it, "I always come away from junkets with a renewed enthusiasm. This was no exception."

In other words, there's nothing like some offline face-time to deepen the experience and connections of online relationships. This was reinforced for me in Santa Barbara, and earlier in the week at Blogger Social in New York.

One of the many tasks at hand last week was to update our all-staff photo. ("Wear solid colors! Smile!" urged our own Sharon Hudson.) That will be up on the site in the next week or two. But in the meantime,
here's a photo
of several of us touring the historically very cool Santa Barbara court house. Some key people are missing, and you'll also notice a few members of our "Web 3.0" team, but you get the idea.

Enjoy!

Upcoming Events

CONFERENCES
Business-to-Business Forum 2008
June 9 & 10, 2008

ONLINE SEMINARS
The 6 Trillion Dollar ‘Hidden’ Market: Using PR to Reach Multicultural Consumers
April 24 with Gail Z. Martin

How to Market Consulting and Professional Services
May 1 with John Doerr

Recent Job Postings

Demand Generation Marketing Direcctor
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Manager, Web Marketing
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Johns Hopkins University

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Venda, Inc.

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