Trouble viewing this email? Read it online @ https://www.marketingprofs.com/webnews/8/news7-1-08_0.asp.
This Week's Marketing How-To

How to Launch an Effective Blogger-Outreach Program in One Day

By Mack Collier. Follow these steps to launch a simple yet highly effective blogger outreach program... in one day. Get the full story >

Case Study

How Sherwin-Williams Used Digital Collateral for a Newly Launched Product to Engage Retailers and Consumers

Company: Sherwin-Williams Company, Krylon division
Location: Cleveland, OH
Industry: Coatings and related products
Get the full story >
This Week's Top Articles

How Boar's Head Is Defending Its Brand Against the Old Flimflam: Six Steps to Empowering Your Customers
By Glenn Gabe. Borrowing a page from Boar's Head, here are six things you can do to empower your own customer base. Get the full story >

Four Steps to Writing Search-Engine-Optimized Press Releases
By Kim Cornwall Malseed. How can your organization capitalize on recent trends in journalism? Get the full story >

Improve Lead Capture, Conversion: Replace Landing Pages with Personalized Microsites
By Sundeep Parsa. Enjoy even greater success by expanding your landing pages and customizing their home pages and navigation menus. Get the full story >

Bridging the Gap Between Email Marketing and CRM
By Drew Adams. Here's how to increase your efficiency and ROI by bringing these powerful tools together. Get the full story >

MarketingProfs Online Seminars

Beyond Trade Show Metrics: Improving Your Event Marketing ROI
July 10

advertisement
A Note to Readers
from Ann Handley
Chief Content Officer

Are You Stepping Out of Your Comfort Zone?

In a survey conducted by The CMO Council and the Boston Consulting Group of 1,000 senior marketing execs, only 6% of respondents felt that their "go to market" capabilities were "very good."

advertisement

In a blog post yesterday at the MarketingProfs Daily Fix, Ted Mininni says, "Huh?"

"So much for laying the proper groundwork—you know—putting the proper strategies and tactics in place for bringing new products and services to market effectively," Ted writes. Quoting Marketing Daily, he adds, "Marketers are not taking advantage of all—or even many—of the tools available to them to create effective sales and marketing platforms. What's more, they know it—and they're not doing much about it."

The study discloses that "despite their acknowledged deficiencies, the majority of executives are unwilling to stray outside of their comfort zone," Ted writes, adding, "Neale-May observed that the 'same old' proven marketing strategies might be effective, it's also important to embrace 'innovative new approaches.'"

Given the recent emphasis in marketing on new technologies, communications platforms, global competition, and empowered consumers who talk to each other, Ted wonders, "What on earth are these marketers thinking?"

Marketers no longer have the luxury of hiding behind the conventional anymore, Ted says, and he challenges marketers to leave their comfort zones and initiate some new programs—investing in some new media approaches to reach their customers and engage them in some meaningful dialogue. What's more, "how can these marketers who really are paralyzed by inertia—as this survey indicates—expect to gain the respect of their CEOs, CFOs and company presidents, if this is their MO?"

"I'm willing to bet these same marketers smart about 'not having a seat at the big table' and 'a lack of respect,'" Ted muses.

What do you think? Comment here.

Upcoming Events

CONFERENCES
MarketingProfs Digital Marketing Mixer
October 22-23, 2008

ONLINE SEMINARS
Seven Secrets to Inspiring Presentations
July 17 with Carmine Gallo

Prove It! Tools and Techniques to Measure the Effectiveness of Social Media Campaigns
July 24 with Kami Watson Huyse

Recent Job Postings

Marketing Manager
Silicon Mountain Holdings

Online Marketing Manager
Immersion Corporation

e-Marketing Manager
Alternative

Make 7-Figure Income


Find and Post Jobs >

Home | Marketing Articles | Marketing Case Studies | Online Marketing Seminars | Newsletter Archives
Know-How Exchange | My Account | Corporate Services | About Us | Advertise With Us | Contact Us | Write For Us
RSS/Syndication | Privacy | Sitemap


Helping marketers from all industries succeed online through highly effective email technology and professional services.

You received this newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com, or because you subscribed to our newsletter. You can easily change the newsletter format to text or html, change your email address by going here. To leave our mailing list, simply click here.

Copyright © 2008 MarketingProfs.com. All rights reserved.
MarketingProfs, LLC | 419 N. Larchmont Blvd, #295, Los Angeles CA 90004
We protect your privacy