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This Week's Marketing How-To

Personal Branding Predictions: The Top 9 for '09

By William Arruda. Now is the time for you to be thinking about your personal brandóbefore your name lands on the layoff list. Get the full story >

What Works in Marketing!

How Branded Social Communities Help Sony Increase Consumer Engagement, Loyalty, Advocacy, and Sales

Company: Sony Electronics
Location: San Diego, CA
Industry: Personal electronics, B2C
Get the full story >
This Week's Top Articles

Social Media ROIóWhat's the 'Return on Ignoring'?
By David Alston. What is the "Return on Ignoring" social media? Here are some perspectives from the front lines. Get the full story >

Customer Success Stories Speed the Sale
By Barbara Bix and Olga Taylor. Let your current clients do some talking, but make it easy for them to share their experiences with a wide audience. Get the full story >

Managing Email Frequency: Focus on the Subscriber
By Loren McDonald. It's critical to manage frequency expectations even before the subscriber relationship begins. Get the full story >

Five Ways to Fail at Attracting and Retaining Customers in 2009
By Michael DiFrisco. If you're ready to fail, buckle your seat belt and engage the air bag, because we're getting ready to crash and burn! Get the full story >

MarketingProfs Online Seminars

Lose Control of your Marketing: The NEW New Rule of Marketing & PR
January 7

A Note to Readers
from Ann Handley
Chief Content Officer

Welcome to 2009!

Hello discerning readers! And welcome to 2009!

We know what you're up against this year. Lofty marketing goals. Drum-tight budgets. A shadow of worry and fear. This year is shaping up to be a critical year for businesses, and we're feeling renewed to bring you the best marketing know-how we can produce.


In the coming months, we'll be rolling out a series of products and services that meets our imperative. But for today, I'm highlighting one.

We just announced our MarketingProfs Business-to-Business Forum 2009, which again takes place this June in my hometown of Boston. This summer's event (now in its third year) will be the most important Business-to-Business Forum we've ever held.

Hundreds of business marketers will convene in Boston to hash out the specific strategies for generating the leads that convert to sales in this challenging market. We think that this is the time to re-charge, re-vamp and re-invent your marketing programs. And the B2B Forum is the place to put the wheels in motion. See the overview page here.

And by the way, if you register by January 9 (this Friday), you'll pay only $795 to attend. This is the best price you'll find, so don't wait! Go to the pricing page to register.

Hope to meet you there or, if we've already met, see you again!

Upcoming Events

Digital Marketing World Spring 2009 -
Free Virtual Conference

April 1, 2009

Search Engine Optimizing Your Website, Soup to Nuts
January 15 with Stephan Spencer

Social Graces: Strategies to Take Your Social Media Marketing Beyond One-Off Tactics
January 22 with Greg Verdino

Recent Job Postings

Sr Account Manager - Landing Page "Testing"
The Search Agency

Events Content Manager (Conference Programmer)

Find and Post Jobs >

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