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This Week's Marketing How-To
Are Your Marketing Dollars Buying Customers—or Just Renting Them?
By Debra Ellis. How many marketing dollars did you waste last year contacting customers who didn't buy from you? It's easy to see where your investment was ineffective... if you know where to look. Get the full story >
This Week's Top Articles

Ten Steps for Creating a FANtastic Facebook Fan Page
By Mari Smith. The following 10 elements of dynamic Facebook fan pages will set you head and shoulders above the rest (and keep your fans coming back for more). Get the full story >

Marketers: Don't Just Buy Media—Earn It!
By Ben Straley. Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic. Get the full story >

Top 5 Elements of an Annual Business Plan
By Donna Bletzinger. The best business plans contain at least the following five elements. Get the full story >

Your Website's Missing Ingredient
By Jerry Bader. You're blogging, micro-blogging, social-networking, and search-optimizing, but still something is missing. Get the full story >

MarketingProfs Online Seminars

Kicking Butt with Twitter: Guy Kawasaki's Marketing Tips and Tools
October 15

A Note to Readers
from Ann Handley
Chief Content Officer

Now a Major Motion Picture: 'So Just What Is a Mixer, Anyway?"

Recently in this space, I asked, "So what the heck is a 'Mixer,' anyway?"

"Is it a fun drink? Is it a college dance? Is it a kitchen appliance?"

It turns out that it's something else entirely, of course!

So today, I'm writing to tell you about "What's a Mixer: The Major Motion Picture."


Well, maybe I'm overstating it a bit.... Perhaps it's more of a fun "Short" than a major motion anything.

My friend Steve Garfield, author of the upcoming book, Get Found: Online Video Secrets to Build Your Business, produced this fun video with me explaining just what a Mixer is.

With props. And music.

Check out the video here. (The soundtrack makes it, don't you think?)

Afterward, check out the full program and get to Chicago!

Can't wait to see you there!

PS: Five words: Guy Kawasaki. Here. This Thursday. (OK, here's a sixth: PSYCHED!)

PPS: Guy is actually the kick-off to a brand new "Grapevine" seminar series that MarketingProfs is bringing you over the next several months. The six-session seminar series includes some big names: Guy. Seth. Andy. Emanuel. Get a sneak peak of what we have up our sleeves....

Upcoming Events

Digital Marketing Mixer 2009
October 21-22, 2009

Word Perfect: Web Writing for Marketers
October 22 with Erin Anderson

Monetizing the Long Tail of Search
November 12 with Avinash Kaushik

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