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This Week's Marketing How-To
Five Social Media Tools You Can't Afford to Ignore
By Mack Collier. Even if your company isn't leading a full-blown social media charge, there are some things you shouldn't ignore. Get the full story >
Case Study: What Works!
How a B2C Website's Landing-Page Tests Increased Conversions 67%

CASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page? Get the full story >
This Week's Top Articles

Live Together, Suffer Alone: Understanding the Cross-Channel Mix (and Why Yours May Not Be Working)
By Keith Kochberg. With so many channels and so many rules, where's a marketer to begin? Get the full story >

The Real Holy Grail of Professional Service Firm Marketing and Business-Development Effectiveness
By Suzanne Lowe. To grow revenue and market share, professional and B2B service firms keep looking for the business version of the Holy Grail in all the wrong places. Get the full story >

Improving Campaign Deliverability for PC and Mobile Users
By Wendy Lowe. All the time spent planning your campaigns is a waste if your email messages go undelivered, unnoticed, or unread. Get the full story >

Problem Solved: How Do You Convince the Boss That It's Time to Go Social?
By Claire Coyne. How does Marketing convince the CEO that it's time to embrace social media? Get the full story >

MarketingProfs Online Seminars

Word Perfect: Web Writing for Marketers
October 22

A Note to Readers
from Ann Handley
Chief Content Officer

This Week: Mixer & Mobile

Things are heating up for the MarketingProfs Digital Marketing Mixer, which kicks off in Chicago October 21 and 22. I have so much to say about it, that I can't quite fit it all here. But let me start by mentioning a few highlights that really set this event apart from any other marketing event.


(I wondered just now if I was bragging in that last sentence. Is it bragging if it comes from simply feeling proud of the program our team has put together? I've decided no.)

So here's a few things I think make our Mixer special:

One-on-one learning. Why hire a consultant to come to you when you can save money and stop by Chicago?

Interactive discussions and breakfast roundtables. These are perhaps my favorite part of a MarketingProfs event, when we all get a chance to learn from each other.

The well-organized program itself. No surprises here (in the bad sense of the word "surprise"). Certain sessions in our agenda are B2B, some are B2C. You know what you are getting: There's no guesswork, so you never have to "vote with your feet" and exit a session because it isn't what you thought it would be.

I'm just getting rolling here... and there's tons more I could say. Please check out the details, and I hope to see you in Chi-town!

Also this week, we have a new baby in da house: Our latest collection of case studies, Mobile Marketing Success Stories: How 11 companies are boosting sales with SMS, mobile websites, mobile ads, and Bluetooth marketing, debuts this week. The 11 stories show you how mobile campaigns build brand awareness, increase sales, strengthen engagement... all that great stuff companies want to do, all the time. The 11 companies profiled—like Rémy Martin, Warner Bros. and more—really are on the cutting edge of mobile, and there's plenty of lessons to learn from them. (Yes, even for small businesses.)

Of course, Mobile Marketing Success Stories is just one of hundreds of great Premium-only resources you'll find on our site. And now, you can become a Premium Plus member at a great rate: Save 20 percent with coupon code MOBILE20 (expires 10/11/2009). Check out all the goodies that are rolled into Premium Plus membership here.

Upcoming Events

Digital Marketing Mixer 2009
October 21-22, 2009

High-Performance Landing Pages that Boost Your Bottom Line
November 20 with Michael Goodman

Recent Job Postings

Director of Marketing
Monterey County Convention & Visitors Bureau

Find and Post Jobs >

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