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 This Week's Marketing How-To
Selling B2B Social Media Internally: Ten Arguments to Win Over the Boardroom, Part 1
By Christina "CK" Kerley. Here's how to win over Executive Committee members, who will have questions, critiques, and objections aplenty. Get the full story >
 Editors' Premium Pick
Get Ahead of the Social Media Game with a Strong Policy
The best way to accomplish your social media goals is to put a policy and program in place before you integrate social media into your day-to-day activities. Learn everything you need to know with our step-by-step guide. Read more >
This Week's Top Articles

Bearing Bad News: Six Ways to Reduce the Sting When Your Message Stinks
By Jonathan Kranz. What's the best way to deliver bad news to your customers? Get the full story >

Neuromarketing Is the Future, But...
By Samuel D. Bradley, PhD. Scientists are searching for the secret to the "buy button," but the brain is reluctant to reveal its code. Get the full story >

Don't Make These Value-Proposition Mistakes
By Kathryn Roy. Are you selling in spite of (and not because of) your value proposition? Get the full story >

Ten Commandments for Effective Online Social Networking
By Paul Chaney. What's the best way to maximize your social media presence? Get the full story >

MarketingProfs Online Seminars

Summer Social Media Series: The Rewind (FREE)
December 3

A Note to Readers
from Ann Handley
Chief Content Officer

Rewind: A Flashback with the Best Minds in Social Media

This past summer, we spent several happy weeks with nine fantastic social media marketing experts.

And this week, we bring you a marketing flashback: As our early holiday gift to you, we're giving you 30 minutes with three of them.


Join me as I host Amber Naslund, Jason Baer, and Beth Harte in a special online video seminar, Summer Social Media Series: The Rewind.

It's a fun and thought-provoking half hour that should put a little heat back into your social media plans this winter. And since we're in the giving mood, it's free to everyone, whether you are a Premium member or not.

This Thursday at noon Eastern, come hear Beth, Jason and Amber give their perspective on:

* The seven "burning issues" we discussed in all nine seminars,

* Why social media may be more critical for B2B marketing than B2C, and

* The worst metric for measuring social media success.

But wait... (as the multi-level marketers say), there's much, much more!

If you participated in any of our Summer Social seminars, this is a great refresher. If you didn't, it's an insightful look at some of the valuable information you missed.

And either way, it's an entertaining way to spend some time this Thursday.

See you there, okay?

Upcoming Events

MarketingProfs Business-to-Business Forum 2010
May 4-5, 2010

Getting Brand Exposure with an iPhone App: Easier (and Cheaper) Than You Think
December 10 with Carla White

Choosing Your Facebook Marketing Tactics: Fan Pages, Groups, Ads... or All of the Above?
December 16 with Jeff Widman

Recent Job Postings

Senior Brand Manager- Consumer Products

Find and Post Jobs >

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