<title>MarketingProfs Today: How Businesses Can Use Social Media to Shorten the Sales Cycle, the Art and Science of Web Analytics

This Week's Marketing How-To

	How Businesses Can Use Social Media to Shorten the Sales Cycle
By Barbara Bix. How can businesses use social media to shorten the sales cycle? And how can they measure the ROI? Get the full story >

Case Study: What Works!

How a Single Modification to a Web Site's Functionality Significantly Upped Natural Search Traffic, Sales

Get the full story >

This Week's Top Articles

Suiting Up for Customer Loyalty: Email That Fits
By Stephanie Miller. For every email marketer who has ever heard an executive say, "Email generates revenue, just send more email," this one is for you. Get the full story >

The Art and Science of Web Analytics: Going Beyond the Status Quo
By Chris Golec. The trick is to combine both art and science to understand your customers and maximize your marketing mix. Get the full story >

Win/Loss Analysis (Part 2)—A Process for Taking Revenue up a Notch
By Laura Patterson. Part 2 of this series: Getting started, questions to include in the discussion, when and how to conduct the analysis, and leveraging the findings. Get the full story >

Email Marketing Success Is All About the Value of Content
By Steve Adams. A nice-looking template means nothing if subscribers aren't engaged. Get the full story >


MarketingProfs Online Seminars

Sneak Peek: B2B Forum 2009 in Boston May 7

A Note to Readers
from Ann Handley
Chief Content Officer

This Week: Free Webinar, New (and Smart!) Tools

This June 8 and 9, we're assembling the best minds in the industry in Boston to share the strategies and tactics that are working now to improve lead generation and conversion at our B2B Forum.

In a special online presentation this Thursday, get a sneak peek of some of the great sessions we'll have at the conference and get valuable insights on marketing strategy – for free! Our own Roy Young talks with key presenters to get a realistic view on the issues, and what it will take to solve today's biggest B2B marketing dilemmas.

COOL BONUS: At the end of the live broadcast, we're going to randomly choose someone from the audience to receive one free registration to the conference. (You must be present at the end of the seminar to win.)

Any MarketingProfs member can attend this presentation. Register here.

And one more thing… have you checked out our smart and shiny new fleet of SmartTools yet? We have three of them in the "Members Only" section of our site now. Someone on Twitter compared the latest SmartTool product, SmartTools: Email Campaign Planner, to "advanced email marketing in a box." Check out the video that explains them. Or browse the FAQ.

Thanks for stopping by! As always, drop me a line with feedback, questions, or just to say hi.

Upcoming Events

CONFERENCES
MarketingProfs Business-to-Business Forum 2009
June 8-9, 2009

Digital Marketing World Fall 2009 : Free Virtual Conference
September 16, 2009

ONLINE SEMINARS
Seven Fast-Acting Methods to Drive B2B Revenue Now
May 14 with John Coe

How to Make Branding Work (When Marketing Doesn't)
May 21 with Jonathan Salem Baskin

Helping marketers from all industries succeed online through highly effective email technology and professional services.

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