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This Week's Marketing How-To
Six Smart Tactics for Dealing With the Economic Downturn
By Michael Barr. Use smart to protect your sales, revenue, and profit margins as well as maneuver your business into a better position to grow when the economy finally turns around. Get the full story >
Case Study: What Works!
How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User Interests

CASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic. Get the full story >
This Week's Top Articles

Does Your Email Need a Frequency Adjustment? Ways to Tune the Dials
By Karen Talavera. Email works so well that it runs the risk of undermining its own potential. Get the full story >

Put Your Site Search to Work, Part 2: Add Rich Content to the Search Experience
By Shaun Ryan. Thanks to Web 2.0 technologies and social media, it's easy to add content that showcases your products and helps build your brand. Get the full story >

What Banner Ads Can Learn From Billboards
By Kim Stearns. Banner ads are very similar to outdoor billboard advertisements: They have to be quick, catchy, and well planned out to be effective. Get the full story >

Real Marketing Analytics for B2B Lead Generation
By Lisa Cramer. Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times are changing. Get the full story >

MarketingProfs Online Seminars

Seven Steps to Developing a Social Media Strategy
July 30

A Note to Readers
from Ann Handley
Chief Content Officer

How to Be Popular Online (Now at 30% Off)

The response to the first session in our eight-part online Social Media Summer Series has been so enthusiastic, we don't want you to miss the rest. So here at MarketingProfs World Headquarters, we've extended our 30% Premium Plus Membership discount for one more week!


Last week, during the Summer Social Series kick-off, the super smart Charlene Li captivated a huge audience with her take on the art of social media (a recording of her online seminar is available on demand now, so you can catch up at your leisure).

In the coming weeks are seminars from Jason Baer, Chris Brogan, Brian Solis, Beth Harte, Amber Naslund, C.C. Chapman, and John Gerzema. By the end of the series, you'll know how to effectively add social media to your company's marketing mix as well as evaluate and measure the results. In other words, you can spend the summer learning how to be social, so you can be crazy-popular this fall.

I know I've said this before, but as a Premium Plus Member, you'll have access to all of our 170-ish on-demand seminars as well as all the new ones we produce several times a month, where you can interact with the best speakers on mission-critical marketing topics during 90-minute live sessions. You can get them all for just $175 this week. You won't find a more complete or insightful collection of marketing know-how to make your job easier.

Premium Plus Membership also includes access to thousands of SmartTools, case studies, and "how-to" articles to help you get effective programs in place quickly and easily. So don't wait—Use coupon code SUMMER09 before July 26th and take 30% off Premium Plus Membership.

P.S. Want to know more about Summer Social? Here's a sneak peek of the seminar series, featuring our fearless Mission Control Seminar Leader Shelley Ryan and me.

P.P.S. Do you use YouTube for business? Please take 30 seconds to answer this brief survey?

Upcoming Events

Digital Marketing World Fall 2009 : Free Virtual Conference
September 16, 2009

Digital Marketing Mixer 2009
October 21-22, 2009

How Social Media Aligns with the Sales Cycle
August 6 with Chris Brogan

Building and Sustaining Brand Communities: This Ain’t Your Mama’s Discussion Forum
August 13 with Amber Naslund

Recent Job Postings

Online Marketing Director
Corporate Executive Board

Find and Post Jobs >

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