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This Week's Marketing How-To
How to Use Predictive Analysis to Make Email Marketing Even More Profitable
By Arthur Middleton Hughes. Predictive modeling has been shut out of most email marketing. Until now. Get the full story >
Case Study: What Works!
A Fresh Way to Use Email as an Interactive Tool

CASE STUDY: Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty by using email as an interactive tool. Get the full story >
This Week's Top Articles

The Customer Lens: An Approach to Customer Touch-Point Analysis
By Barre Blake. Few companies take the time to look at their business practices comprehensively through the lens of their customers to understand how they measure up. Get the full story >

Social Media 101: Use Twitter to Attract Prospects and Engage Customers
By Debra Ellis. If you've been wondering about how to use Twitter for business, start here. Get the full story >

Three Ways Healthcare Brands Can Leverage Social Media
By Maryann Kuzel. Marketing professionals in the healthcare industry may be missing a golden opportunity to meet the sometimes-desperate needs of patients. Get the full story >

You Had Me at 'Recession-Proof': The Hispanic Market
By Blaire Borthayre. The Hispanic market seems to be the only one still flourishing these days. Get the full story >

MarketingProfs Online Seminars

The Art Of Social Media: It's All About The Relationships
July 16

A Note to Readers
from Ann Handley
Chief Content Officer

'Social Media Summer Series'

Last week, my friend Jason Baer said on Twitter, "People are going to freak out when they see the 8-part Art of Social Media webinar series that @marketingprofs has cooked up. Amazing lineup."


Well, prepare to freak. Or at least be psyched that next week we launch an 8-week Social Media Summer Series that we believe really connects the dots between Marketing and Social Media.

The brilliant Charlene Li kicks off the series next Thursday, July 16, with The Art of Social Media, a 90-minute session that sets the tone for the sessions to follow. Charlene calls Social Media an "art," in fact, because she goes beyond the tools and platforms to get at the often artful application of them.

"The excitement around social media often centers on the technologies—Facebook, blogs, Twitter, etc.," Charlene will explain in her online seminar. "But this is the wrong approach. The power of social media is that it's about the relationships it builds and supports, not the technologies.

"Rather than think about crafting a strategy around social technologies, marketers should be pondering how they can use social technologies to support a customer relationship," she adds.

Jason Baer follows Charlene on July 30, and following him are Chris Brogan, Brian Solis, Amber Naslund, CC Chapman, Beth Harte, and John Gerzema.

I'm particularly excited about this series because it's one of the few I've seen that is geared toward supporting, extending and strengthening customer relationships. And did I mention that the series is included as part of a $249 annual Premium-Plus members? (That means you get ALL of the seminars in our library, in addition to the eight that are part of this series this summer, for the $249 price tag.)

Check out Charlene's seminar here, and prepare to create your own masterpiece come fall.

p.s. Have you seen our new video content?

Upcoming Events

Digital Marketing World Fall 2009 : Free Virtual Conference
September 16, 2009

Digital Marketing Mixer 2009
October 21-22, 2009

A Method to the Madness: Seven Steps to Developing a Social Media Strategy
July 30 with Jason Baer

Building and Sustaining Brand Communities: This Ain’t Your Mama’s Discussion Forum
August 13 with Amber Naslund

Recent Job Postings

Online Marketing Director
Corporate Executive Board

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