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In This Issue
+ How-To: You Botched That Marketing Email. Now What?
+ PRO Take 10: How to Inject Your Company's Voice Into Content
+ Survey Says: Digital and Direct Marketing Jobs Rebounding in 1Q12
+ Quick Take: Create Content for Each Stage of the B2B Buying Journey
+ My View: Is Google's Search plus Your World Fair?
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Advertisement  Make 2012 your year to score career success. Start your game plan with PRO membership—now 40% off through January 31. This month only go PRO for just $167 for a year of learning, motivation, and expert instruction. Upgrade now with code MOTIVATE!
How-To You Botched That Marketing Email. Now What?
By John Murphy
Mistakes will happen—even to the very best email marketers. The key is responding appropriately. Learn six email blunders you may encounter, along with guidelines for rectifying them quickly and effectively. Read More
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PRO Take 10 Author Series: How to Inject Your Company's Voice Into Content
Get quick insights you can put into action today with our new Take 10 Author Series—exclusive webcasts with leading authors. In this webcast with Mitch Joel, you'll learn how to create content that delights your customers, engages your audience, and differentiates you from the competition. Read More
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Advertisement  The Social Media Planning Guide. Learn how to organize, plan & execute successful social media programs with this 28-page framework by Spredfast including best practices on developing your social media strategy, writing daily content and managing your social media team. Download the Planning Guide
Survey Says
Digital and Direct Marketing Jobs Rebounding in 1Q12
The direct and digital jobs market is showing signs of recovery in the first quarter of 2012: More than one-half of employers say they plan to add marketing staff over the next three months, as layoffs continue to fall. Read More
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Quick Take
Create Content for Each Stage of the B2B Buying Journey
Do you know where your buyers are at each stage of their buying journey? Here are four stages of the B2B buying cycle—and actionable tips for producing content specific to each one. Read More
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My View Is Google's Search plus Your World Fair?
By Lorianna Sprague
With the release of Google's Search plus Your World, many are discussing whether Google is unfairly forcing its social network on users in an effort to push out the competition (i.e., Facebook and Twitter). Is it? Read More
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@iannarino 7 Google+ Tricks That I Know and You Don't... https:////twrt.me/tocbxl via @unbounce
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Forum Today's Question
By mmenichetti11 1/18/2012 at 1:23 PM
I'm starting a business that will provide on-site hair, makeup, and massage services. Any ideas for a name? Go To Question
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