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MarketingProfs
Jan 19, 2016 Vol. 15, No. 12
In this issue
1. How-To: Five Ways to Make Your Brand More Powerful
2. My View: What to Consider Before Launching a Marketing Campaign in Another Country
3.  PRO  Take 10: How to Successfully Describe Your Services
4. Survey Says: The Most Influential Products, Brands, and People at CES 2016
5. Infographic: The Science of Creating Highly Shareable Roundup Posts
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How-To
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Five Ways to Make Your Brand More Powerful
By Sandra Stewart
Even when brand communications hit all the marks—they're clear, meaningful, and on message—they're often dull. That's an opportunity, though, for companies willing to show off their human side. Read More
FOR  PRO  Members
Today's PRO Item
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Take 10: How to Successfully Describe Your Services
Breaking through the noise to present and describe your business to prospects is getting tougher by the day, but nailing your services description is vital to success. In just 10 minutes, you'll learn how to craft a top-notch services description that can help you win more business. Read More
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Survey Says
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The Most Influential Products, Brands, and People at CES 2016
By Ayaz Nanji
Which International Consumer Electronics Show (CES) product categories, companies, and attendees were talked about most at this year's event? Read More
Quick Take
The Science of Creating Highly Shareable Roundup Posts [Infographic]
By Verónica Maria Jarski
To boost shareability, include the following traits in your roundup posts—articles that round up (summarize or list) various resources on a specific topic. Read More
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My View
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What to Consider Before Launching a Marketing Campaign in Another Country
By Akshata Mehta
Before you start planning a marketing campaign for launch in another country, make sure to keep these things in mind. Read More

event calendar

Jan 19
FREE Seminar—What's Your Live Streaming Video Plan?
Jan 21
PRO Seminar—Inspire Change Through Stories and Symbols with Nancy Duarte
Jan 26
FREE Seminar—Crafting Truly Valuable Experiences With Email
Jan 28
PRO Seminar—Elements of the Landing Page with Brian Massey
Feb 12
Virtual Conference—Content Marketing | 3 online sessions FREE!
Mar 10
MarketingProfs University—Marketing Project Management Essentials

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