Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Which International Consumer Electronics Show (CES) product categories, companies, and attendees were talked about most at this year's event?

To find out, ScribbleLive analyzed more than 100 million articles about CES 2016 published January 1-8 by news, blog, and social outlets. The researchers assigned weighted influence scores based on the credibility of the outlet where each piece was published/consumed and the volume of reactions generated.

Below, key findings from the report.

Top Product Categories

Mobile was the most talked-about product category by outlets covering CES (115,470 mentions), followed by electronic gaming, cyber security, and computers.

Most Influential People

Palmer Luckey, the founder of virtual reality company Oculus, was the individual at CES who sparked the most high-quality conversation online; Mark Fields, the head of Ford, was second.

Most Influential Brands

Ford was the brand that garnered the most high-quality coverage by outlets covering CES; Samsung was second, followed by Oculus.

About the research: The report was based on an analysis of 100 million articles about CES 2016 published between January 1-8 by news, blog, and social outlets.

Sign up for free to read the full article. Continue reading "The Most Influential Products, Brands, and People at CES 2016" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


MarketingProfs Partner