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Take 10: How to Successfully Describe Your Services

Gillian Vallee
Fri, Oct 23, 2015
10 minutes

With the chances of breaking through the noise to present and describe your business to prospects dwindling by the day, nailing your services description is paramount to your success. An effective services description provides customers succinct, valuable information about what your business offers, including information about cost, timing, and processes. It also highlights what your business can offer customers that your competitors cannot.

In just 10 minutes, you'll learn how to craft a top-notch services description that can help you win more business.


Gillian Vallee is a multi-channel marketer working on marketing initiatives that create and improve brand positioning and revenue generating programs. Drawing from her vast experience and unfettered enthusiasm for marketing, Gillian finds inventive ways to deepen impact and extend value for her clients. She is also a contributing author for MarketingProfs.

Who Should Attend?

If you're looking to spruce up your pitch and describe your services succinctly (and successfully!), this Take 10 is for you.

What Will You Learn?

By the end of this Take 10, you will be able to:

  • Outline the defining characteristics of your business
  • Create an effective services description
  • Optimize its impact on your bottom line

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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