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MarketingProfs
Oct 11, 2016 Vol. 15, No. 197
In this issue
1. How-To: Five Essential Reputation Management Tools
2. Survey Says: 2017 Marketing Salary Guide: Pay Forecasts for Brand and Agency Positions
3.  PRO  NEW Live Seminar: Social Media for Promoting Your Event & Increasing Attendees
4. My View: Creative or Analytical? Marketers Must Now Be Both
5. Infographic: The Business Value of User Experience Design
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How-To
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Five Essential Reputation Management Tools
By Aleh Barysevich
An instant is all it takes to threaten your business's sterling reputation online. These five reputation management tools are some of the best for tracking mentions, discovering influencers, and managing online reviews as they happen. Read More
FOR  PRO  Members
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NEW Live Seminar: How Social Media Can Help You Promote Your Event and Increase Attendees
You'll learn to create a social media plan that will help you meet your event's objectives and goals. We'll show how to use social to drum up online conversations and create buzz that influences your event prospects, and how event sponsors and exhibitors can use social to maximize ROI. Read More
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Advertisement  Are you serious about growing your business online? Then you need to start advertising on Instagram. Get The Performance Advertiser’s Guide to Instagram today!
 
Survey Says
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2017 Marketing Salary Guide: Pay Forecasts for Brand and Agency Positions
By Ayaz Nanji
The average starting salary for marketing and advertising jobs is expected to increase 3.6% in 2017, according to recent research from The Creative Group. Read More
Quick Take
The Business Value of User Experience Design [Infographic]
By Verónica Jarski
Focusing on providing an excellent user experience can help improve your conversion rate and increase your revenue. Read More
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My View
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Creative or Analytical? Marketers Must Now Be Both
By Adele Sweetwood
As a marketer, you can no longer be either creative or analytical. You need to be both if your marketing is to be successful. Read More

event calendar

Oct 11
FREE Seminar—Couples Therapy: How to Combat Sales and Marketing Misalignment to Maximize Conversions
Oct 13
PRO Seminar—How Social Media Can Help You Promote Your Event and Increase Attendees
Oct 14
Virtual Conference—Mobile Marketing | 3 online sessions FREE!
Oct 18-21
B2B Marketing Forum—Build marketing skills (and smarts) to last
Oct 27
PRO Seminar—MarketingProfs Makeover: Email Copy That Converts
Dec 1
MarketingProfs University—Email Marketing Master Course

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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