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How Social Media Can Help You Promote Your Event and Increase Attendees

Beatrice Whelan
Jennifer Kelly
Thu, Oct 13, 2016, 12pm ET
60 minutes
This online marketing seminar received 4.5 star(s)

Social media provides a massive opportunity for event marketers. Events are social in nature and attendees love to share their experiences. But as an event organizer, planner, or marketer you need to consider what social tools will maximize your event's reach and ultimately increase attendance.

In this PRO seminar, we'll share how to create a social media plan that will help you meet your specific event objectives and goals. We'll show you how to use social to drum up online conversations and create buzz that influences your event prospects, and how event sponsors and exhibitors can use social to maximize ROI.


Beatrice Whelan is a social media and content strategist and global content manager for social media and events at Sage. She has worked on social media for Sage for several high profile B2B events including Dreamforce and Web Summit, and also co-organized the Blog Awards Ireland in 2012 and 2013. Beatrice has won several marketing awards in Ireland including Best Inbound Marketing Campaign at the Social Media Awards 2013, and is author of Trending: The Complete Guide to Social Media for Events.

Who Should Attend?

Event marketers interested in using social media to increase awareness and sell more tickets, as well as marketers looking to harness social media to maximize their sponsorship or brand participation in an event.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Create a social media plan for your event, identifying which channels will work best for your event and objectives
  • Use social media to increase event awareness and ticket sales/registrations
  • Measure the outcomes of these social media activities

Register Now!

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