MarketingProfs Today: Use Data AND Common Sense | E-Commerce Content | Mobile vs. Desktop

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In this issue

1.	How-To: Three Ways Marketers Can Use Both Data and Common Sense
2.	PRO On-Demand Seminar: Landing Page Makeover: How to Get Results
3.	Survey Says: The Three Content Types That Most Influence E-Commerce Purchases
4.	Infographic: Will Mobile Devices Replace Desktop Computers?

Email Marketing Master Course - your ticket to email marketing greatness! Learn from 10 of the brightest (and boldest) email marketers in the industry. Classes begin on December 7 and are available online and on-demand so you can watch on your own schedule. Plus, save $200 when you use code EMAIL17.

How-To

Three Ways Marketers Can Use Both Data and Common Sense

By Brad Ptasienski

Relying solely on analytics tools when making business decisions can lead to misdirected targeting, causing major consequences for an organization's bottom line. Read More

FOR PRO Members

On-Demand Seminar: Landing Page Makeover: How to Get Results

Learn to build landing pages that get results. Brian Massey, the Conversion Scientist, provides actionable tips and best-practices to navigate the complexities of creating result-driven landing pages. He reviews PRO member-submitted landing pages and makes suggestions for improvements that will make an immediate impact. Read More

So, you've heard email's dead, have you? Well, then, you'll be happy to know that email is STILL the most effective means of reaching customers and prospects. Learn how to make the most out of your email list in Email Marketing Master Course, kicking off on December 7. Plus, save $200 with code EMAIL17.

Survey Says

The Three Content Types That Most Influence E-Commerce Purchases

By Ayaz Nanji

Consumers say detailed product descriptions, images, and customer reviews are the three content types that most influence their purchases on e-commerce websites, according to recent research from Clutch. Read More

AT-A-GLANCE

Will Mobile Devices Replace Desktop Computers? [Infographic]

By Laura Forer

Is the computer as we know it on its way out? As mobile usage continues to grow—and PC usage continues to decline—what does that mean for computers? And what does it mean for marketers as they try to keep up with changing consumer habits? Read More

event calendar

Dec 5	FREE Seminar—Digital Hacks to Supercharge Your Buyer's Journey
Dec 7	Online Seminar—How to Use Email to Build Customer Relationships
Dec 7	Online Course—Email Marketing Master Course \| 10 online classes
Dec 8	Virtual Conference—Automate! For Marketers \| A Marketo Users Virtual Conference
Dec 12	FREE Seminar—Keys to Driving Webinar Registration and Attendance
Dec 14	Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Nov 2018	B2B Marketing Forum—Registration is now open!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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